Regional Sales Manager - Agrochemical (Bloemfontein)

Mayfly Agri Ltd; Bloemfontein; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established international manufacturer and distributor in the agrochemical sector is on the lookout for a Regional Sales Manager to spearhead market expansion and optimize sales performance in Bloemfontein. This dynamic role involves not just managing existing customer relationships but also identifying new market opportunities, analyzing competitor strategies, and achieving sales targets. The ideal candidate will possess a relevant degree and a solid background in agricultural sales, coupled with strong decision-making and customer engagement skills. Join a forward-thinking company where your contributions will significantly impact the agricultural landscape.

Qualifications

• 5+ years of sales experience in the agricultural sector.
• Strong understanding of marketing and pricing strategies.

Responsibilities

• Manage and grow existing markets while developing new ones.
• Analyze competitor strategies to retain market share.

Skills

Sales Experience

Market Analysis

Customer Relationship Management

Decision-Making Skills

Persuasion Skills

Service Orientation

Social Perceptiveness

Education

Relevant Tertiary Degree in Agriculture

Degree in Marketing

Degree in Business Management

Tools

JDA Software

Job description

Job title : Regional Sales Manager - Agrochemical (Bloemfontein)

Job Location : Free State, Bloemfontein

Deadline : May 09, 2025

An established international manufacturer and distributor of agrochemicals is seeking the above to be responsible for managing and expanding market presence, analysing competitor strategies, and achieving regional sales and margin targets. This role involves forecasting, inventory management, customer relationship building, and providing technical support, while also contributing to product development and field operations.

Minimum requirements for the role :

• Must have a relevant tertiary degree preferably in Agriculture, Marketing, or Business Management
• Minimum 5 years’ sales experience in an agricultural environment
• Strong understanding of marketing, administration, and pricing is essential
• Must have in-depth knowledge of agricultural pesticide products
• Commercial orientation with a keen eye for identifying new market opportunities is advantageous
• Strong decision-making, persuasion, and service orientation skills as well as excellent social perceptiveness and customer engagement skills
• Ability to manage own tasks and meet strict deadlines

The successful candidate will be responsible for :

• Managing and growing existing markets while developing new ones.
• Monitoring market conditions and consumer behaviour.
• Analyzing competitor strategies to retain market share.
• Achieving set sales and margin targets per region.
• Providing accurate monthly forecasts via JDA.
• Adjusting rolling forecasts to ensure accuracy over time.
• Developing business plans and local market forecasts.
• Building relationships with distributors, customers, and suppliers.
• Conducting cost analyses and negotiating service agreements.
• Supporting inventory management.
• Building and maintaining customer loyalty.
• Supporting field agents and attending market events.
• Driving new business through agent and distributor collaboration.
• Assisting with production planning, deliveries, stock control, and debtors.
• Providing technical support and training to stakeholders.
• Supporting product development and field trials.