Regional Sales Manager

Geely Auto International; Johannesburg; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading automotive company seeks a skilled Sales Manager to drive sales strategies and achieve targets in Johannesburg. This role involves market analysis, customer relationship management, and sales channel optimization. Ideal candidates will have a background in the automotive industry and strong negotiating skills, ready to contribute to enhancing sales performance and customer satisfaction.

Qualifications

• Minimum 3 years of experience in the automotive industry required.
• Familiarity with motor industry rules and regulations is essential.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Set sales targets and develop detailed sales plans.
• Maintain customer relationships and enhance satisfaction.
• Analyze market trends and sales data for strategy improvement.

Skills

Communication

Sales

Negotiation

Planning

Organizational

Education

Matric (Grade 12)

Job description

Sales Manager

Responsibilities:

1. Sales Target Setting and Achievement

• Sales Target Setting: Set sales targets based on the company's overall strategies and market demand, break them down to team members, and ensure their achievability.
• Sales Plan Execution: Develop detailed sales plan, including sales strategies, timelines and resource allocation, to ensure the achievement of sales targets.
• Performance Evaluation and Feedback: Regularly evaluate sales performance, analyze sales data, identify issues and propose improvement plans.

2. Market Analysis and Competitor Research

• Market Research: Deeply gain the understanding of consumer demand, industry trends, and competition structures in the target market, analyzing market capacity and growth.
• Competitor Analysis: Study competitors' sales strategies, product positioning and market share, analyzing the competitive advantages of our own products.
• Customer Needs Analysis: Understand the real needs and pain points of customers adjusting sales strategies to meet customer demands.

3. Customer Relationship Management and Maintenance

• Customer Development: Develop new customers and establish a potential customer database.
• Customer Maintenance: Maintain close contact with existing customers, understand their needs providing high-quality pre-sales and after-sales services and enhance customer satisfaction and loyalty.
• Customer Complaint Handling: Respond promptly and resolve customer complaints to prevent customer churn and maintain the company’s brand image.

4. Sales Channel Management

• Distributor/Dealer Management: Maintain good relationships with distributors, dealers and other partners ensuring the stability and efficiency of the sales channels.
• Channel Optimization: Optimize the sales channel layout according to market changes and sales data, expanding coverage and enhancing market penetration.
• Channel Support: Provide necessary training, marketing & technical support to distributors /dealer to improve their sales capabilities.

5. Sales Strategies and Promotions

• Sales Strategy Development: Develop targeted sales strategies based on market demand and competition, such as price discounts and limited-time promotions.
• Promotion Planning: Organize and implement promotions, such as car shows, test-drive events and customer appreciation meetings to attract potential customers and enhance sales conversion rates.
• Brand Promotion: Increase brand awareness and reputation through sales activities, strengthening customer recognition of the brand.

6. Order Management and Delivery Support

• Order Processing: Manage customer orders to ensure order information is accurate, tracking order status and avoiding delays.
• Delivery Support: Collaborate with supply chain, logistic and production departments to ensure timely delivery of products to customers.
• Customer Confirmation: Follow up customer satisfaction with the product to ensure a positive customer experience after delivery.

7. Data Analysis and Sales Forecasting

• Sales Data Analysis: Regularly analyze sales data to understand sales trends, product performance and regional sales differences, assessing the effectiveness of sales strategies.
• Sales Forecasting: Use historical sales data and market trends to forecast future sales and provide support for inventory management and production planning.
• Sales Reporting: Regularly report sales performance to management providing market feedback and improvement suggestions.

8. Pricing Strategy and Profit Optimization

• Pricing Strategy: Develop pricing strategies based on market demand, costs and competition to ensure competitiveness while meeting profit objectives.
• Profit Analysis: Analyze sales data and cost, optimize pricing strategies and sales structures and improve overall sales profit margins.

9. Compliance and Risk Management

• Regulatory Compliance: Ensure sales activities comply with local market laws, regulations and industry standards, preventing risks due to compliance issues.
• Risk Control: Identify potential risks in the sales process (such as customer defaults, market fluctuations, etc.), develop response strategies and reduce risk impacts.

Requirements:

• Matric (Grade 12) above
• Minimum 3 years of Automotive industry experiences at a Medium level with Dealer experiences ESSENTIAL
• Familiarity with motor industry’s rules and regulations
• Result driven and customer focused
• Excellent communication and people skills
• Ability to work under pressure and tight deadlines
• Excellent sales and negotiation skills
• Good planning and organizational skills
• Local Travel within SA will be required