Regional Sales Development Executive

Express Employment Professionals (Witbank); Gauteng; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading company is seeking a Regional Sales Development Executive to drive their expansion into the South African market. The role involves developing market strategies, managing the sales cycle, and building relationships in the business community. Candidates should have a strong sales background, with 5+ years in software and proven success in client retention. This position provides an exciting opportunity to influence the growth of the company's brand in a dynamic market.

Qualifications

• Minimum of 5 years of sales experience, ideally in software.
• Experience managing the full sales cycle with confidence.
• Experience selling HR Software to medium and large businesses for 1-2 years.

Responsibilities

• Develop and manage the regional go-to-market strategy for South Africa.
• Manage the full sales cycle from lead generation to client onboarding.
• Build a strong network in the South African business community.

Skills

Sales strategies

Communication

Relationship building

Analytical skills

Leadership

Problem-solving

Customer-centric approach

Negotiation

Time management

Market understanding

Education

Bachelor's degree in Business, Marketing, or related field

Tools

CRM tools

Job description

Position Overview : The Regional Sales Development Executive, South Africa, will spearhead the company's expansion into the South African market by driving a targeted go-to-market strategy.

This person will be responsible for owning all aspects of the sales cycle from prospecting through to client onboarding and retention.

The role demands strong independence and adaptability, with a focus on building influential networks, attending industry functions, and creating a high-velocity sales cadence across SME and Enterprise opportunities.

Key Performance Areas :

1. Market Strategy Development & Growth : Refine and execute the regional go-to-market strategy for South Africa, ensuring alignment with company-wide objectives. Adapt the strategy based on insights from market feedback, competitive analysis, and sales performance. Champion the company's brand by consistently delivering a high-quality client experience that fosters trust and ongoing engagement. Seek and share opportunities for expanding the company's footprint within established and emerging business communities. Utilize and share best practices in prospecting, outreach, and pipeline management to ensure continuous sales improvement and knowledge sharing within the sales team.
2. Sales Process Management : Manage the full sales cycle from lead generation, prospecting, and presenting to negotiation, closing, and onboarding. Develop and maintain a steady sales cadence, especially for the SME sector while driving substantial deal flow in the enterprise segment. Fully own and manage the sales pipeline, with accountability for meeting or exceeding sales targets. Identify and prioritize key market segments, ensuring ongoing expansion within the region.
3. Relationship and Network Building : Establish a robust network in the South African business community, positioning the company as a trusted name in employee engagement. Represent the company at conferences, networking events, and functions to reinforce brand credibility and generate new opportunities.
4. Sales Operations : Act as the regional point-of-contact for all sales activities, running a self-sufficient sales process after initial onboarding. Leverage CRM tools to track, forecast, and manage pipeline activity with precision. Report weekly on pipeline status, recent wins, and areas for strategic adjustment. Build the framework for potential expansion of the South African sales team, identifying resource needs and setting up initial processes.
5. Communication & Collaboration : Liaise closely with Marketing and Product teams to align messaging, leverage content resources, and enhance sales effectiveness. Serve as the feedback loop from the South African market to the company's broader strategy teams. Coordinate with Customer Success to ensure smooth onboarding and long-term client retention. Strategize with leadership on hiring and training additional team members to support regional growth.

Key Performance Indicators (KPI's) :

• Revenue Growth : Achieve or exceed revenue targets specific to the South African market.
• Pipeline Velocity : Maintain a consistent pipeline for SME and enterprise deals.
• Network Expansion : Active participation in industry events and conferences.
• Client Satisfaction : Ensure smooth onboarding with minimal drop-offs and strong initial engagement.
• Client Net Retention : Maximize client retention and renewal potential.

Qualifications and Experience :

• Bachelor's degree in Business, Marketing, or related field.
• Minimum of 5 years of sales experience, ideally in software, with a proven success record.
• Experience managing the full sales cycle with confidence.
• Experience selling HR Software to medium and large businesses for 1-2 years, with an existing network.

Skills :

• Strong sales strategies and closing techniques.
• Excellent verbal and written communication skills.
• Ability to build and maintain client relationships.
• Analytical skills for market and sales data analysis.
• Leadership and team motivation skills.
• Problem-solving in a fast-paced environment.
• Customer-centric approach.
• Negotiation and time management skills.
• Proficiency with CRM and sales tools.
• Understanding of the regional market, competitors, and industry trends.