Regional Marketing Manager

Hilton; Johannesburg; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

Hilton in Johannesburg is seeking a Regional Marketing Manager to lead branding, positioning and regional marketing initiatives across our corporate South Africa portfolio. You will develop strategic marketing plans, manage annual budgets, and collaborate with sales, catering and events teams to drive growth and guest engagement.

You will oversee content strategy, market research and agency partnerships, while aligning closely with Revenue Management and on-property teams to optimize

Qualifications

• Experience in regional marketing management for hospitality.
• Ability to develop branding, messaging and marketing plans.
• Strong collaboration with cross-functional teams.
• Experience with agency management.
• Data-driven decision making with reporting.

Responsibilities

• Branding and positioning strategy development and execution.
• Plan and manage annual marketing budgets.
• Provide marketing support to sales-impacted segments (BT, GDS, Groups, Luxury Consortia).
• Conduct market research and competitive analyses.
• Oversee content and asset strategy across channels.
• Manage agency relationships and vendor alignment.
• Collaborate with Revenue Management to optimize performance.
• Support on-property marketing teams and recruitment/training.

Skills

Branding

Market research

B2B marketing

Content strategy

Agency management

Budget planning

Team leadership

Collaboration

Job description

Johannesburg, Gauteng, South Africa (On-site)

Job Info

• Job Identification 228818
• Job Category Sales and Marketing
• Posting Date 10/26/2026, 08:44 AM
• Job Schedule Full time
• Locations Corporate South Africa (On-site)

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our corporate team, that’s exactly what you’ll do every time you come to work! As aRegional Marketing Manager, you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Here’s what you’ll do during a typical day:

Branding & Positioning: Establishes all messaging, positioning and marketing strategies, understanding the impact to our hotels' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards. Successfully develop and execute the strategic and tactical elements of the annual marketing plan.

Plan & Budget: Develop strategic marketing plans and establish annual marketing budgets along with on-property leadership.

B2B Sales & Catering Marketing Support: Collaborate with commercial teams to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) Team to support menu design and B2B marketing efforts for local and group catering.

Market Research: conduct market-level research, competitive set studies, and paid marketing surveys to test current and/or new service levels and product concepts.

Content & Asset Strategy: Manages the strategic direction on all consumer-facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, Digital & Print Advertising, On-Property & In-Room Collateral, and Sales Tools.

Agency Management: Responsible for supporting hotels and regional agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals. Agencies may include a social media agency, creative agency, PR agency, and/or media buying agency.

Reporting: Works with Revenue Management to utilize data to make strategic decisions focused on optimizing performance.

Hotel-property Support: Build close alignment with on-property teams, and support in recruiting, training and developing on-property marketing teams to ensure a strong marketing talent pool across the region.

What It Takes to Make the Stay

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world‑class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.