Regional Marketing Lead - East London Arcadia

The Building Company; East London; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to provide strategic and operational support. This role involves conducting regional meetings, developing marketing plans, and overseeing visual merchandising standards. You will also contribute to store development and manage events, ensuring they align with the company's values. If you are passionate about marketing and have a knack for creating impactful campaigns, this is the perfect opportunity for you to make a significant contribution to a thriving organization.

Qualifications

• Experience in developing and executing marketing plans.
• Strong analytical skills for market research and reporting.

Responsibilities

• Provide strategic marketing support and conduct regional meetings.
• Oversee visual merchandising standards and store signage.
• Plan and execute store and regional events effectively.

Skills

Marketing Strategy

Visual Merchandising

Event Planning

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Job description

Provide strategic and operational Marketing support

• Conduct regular meetings with store and regional operational managers to identify local marketing needs and opportunities.
• Participate in regional marketing meetings.
• Assist with the development of regional marketing plans and campaigns.
• Oversee the execution of key initiatives.

Visual merchandising

• Conduct store visits nationally to ensure adherence to marketing plans, standards, and corporate identity.
• Based on agreed principles and working with product specialists, develop visual merchandising standards for Buco and Timbercity, per product category.

Store development support

• Contribute to the development of store feasibility plans, store opening plans, and revamps.
• Support the Development Manager with Marketing intelligence.
• Manage interior and exterior store signage needs.

Operational event support

• Contribute to the planning of key store and regional events.
• Oversee and ensure the professional execution of store and regional events including:
• Store openings
• Store revamps
• Golf days
• Trade shows
• Community events

Regional Marketing and customer insights

• Support the central marketing team with sourcing data and conducting research.

Reporting

• Monthly reports
• Campaign reports
• Financial reports

Upholding and promoting the company values