Regional FMCG Sales Lead - Cape Town & Eastern Cape

Ad Talent Africa; Cape Town; Vor Ort; ZAR 900.000 - 1.200.000; Vollzeit

Zusammenfassung

Ad Talent Africa seeks an experienced Regional Sales Manager to drive growth across the Western and Eastern Cape FMCG markets. You will develop and execute sales strategies for metropolitan retail, independent trade, and smaller towns, expanding distribution and strengthening customer relationships in confectionery and impulse categories.

You will lead field teams, plan travel, and coordinate forecasts by region and SKU, ensuring strong shelf presence and promotional execution while tracking

Qualifikationen

• 7+ years FMCG sales experience with proven Western Cape and/or Eastern Cape trade knowledge.
• 2+ years team leadership experience.
• Capability across metropolitan and dispersed territories.
• Confectionery or impulse-purchase categories preferred.

Aufgaben

• Dual-province growth strategy: Build separate plans for Cape Town/Western Cape and Gqeberha, East London and Eastern Cape corridors; sequence expansion by outlet potential and logistics feasibility.
• Channel balance: Develop independent wholesale, cash-and-carry, convenience, township retail and relevant regional retail accounts; coordinate national chain execution with head office.
• In-store conversion: Improve shelf presence, counter displays, impulse visibility, assortment and promotional execution; measure actual sell-through rather than shipments alone.
• People and travel management: Lead field teams across both provinces with clear visit plans, coaching, territory accountability and consistent reporting.
• Commercial and supply coordination: Forecast by region and SKU; collaborate on long-haul replenishment, stock freshness, promotional calendars and disciplined collections.

Kenntnisse

FMCG sales

Team leadership

WC/EC knowledge

Confectionery focus

Jobbeschreibung

Ad Talent Africa seeks an experienced Regional Sales Manager to drive growth across the Western and Eastern Cape FMCG markets. You will develop and execute sales strategies for metropolitan retail, independent trade, and smaller towns, expanding distribution and strengthening customer relationships in confectionery and impulse categories.

You will lead field teams, plan travel, and coordinate forecasts by region and SKU, ensuring strong shelf presence and promotional execution while tracking