Rainmaker : Digital Agency Account Manager

ShopriteX; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in the digital marketing sector seeks a Digital Agency Account Manager based in Johannesburg. This role focuses on growing the customer base and maximizing digital ad campaigns for retail clients. The ideal candidate will possess a strong sales background, excellent communication skills, and a commitment to client satisfaction. Responsibilities include developing sales strategies, maintaining client relationships, and actively engaging in market research to drive growth.

Qualifications

• 3 years' experience in digital media sales.
• Strong media sales background.
• Experience in programmatic and direct digital sales.

Responsibilities

• Drive growth within existing customer base while developing new relationships.
• Manage negotiations of agreements and contracts.
• Track and report on sales targets and performance.

Skills

Commercial acumen

Analytical skills

Sales strategy development

Relationship building

Negotiation skills

Client orientation

Education

Degree or Diploma in Marketing, Media or related field

Tools

Salesforce

Google Analytics

Ad Software platforms

Power BI

Job description

The purpose of the Digital Agency Account Manager role is to sell and manage online media campaignsto media agencies and clients with the aim of achieving marketing objectives, maximising ad spend andgrowing the omnichannel media offering. The Digital Agency Account Manager focuses on drivinggrowth within the existing customer base while developing new relationships with digital media agenciesto generate revenue, improve profitability and increase online media spend. The Digital Agency AccountManager is the front of the company and requires dedication to create and apply an effective sales strategy.A good commercial acumen, understanding of the value of 1st party customer data, ability to identify salesopportunities and analyse closed loop campaign performance are critical capabilities required to besuccessful in this role.

Role Description

• In partnership with the Head of Agency Sales, develop a growth strategy for the account focused ondelivering financial gain and customer satisfaction.
• Achieve and exceed allocated overall digital sales revenue budgets.
• Retain and grow revenue on a designated portfolio of digital clients and agencies.
• Actively research, seek out and cultivate new business opportunities to drive business growth.
• Initiate, develop, and present relevant opportunities to relevant clients and agencies, utilising data andinsights to build compelling proposals and presentations wherever possible to support and drive sales.
• Actively engage all available datapoints / touchpoints / information platforms to ensure solutions andmarket conversations remain relevant and impactful.
• Participate in and manage successful negotiations of agreements and contracts ensuring new business / renewals are fully leveraged and optimised.
• Efficient management of all sales processes and systems.
• Actively promote Shoprite's multi-channel portfolio and digital platforms to clients, being an authorityon the brands' positioning, and objectives.
• Monitor campaigns executed to ensure all deliverables are met, working alongside Ad Operations toguarantee the best possible campaign outcome thus ensuring the opportunity for return business.
• Conduct research to identify new markets, customers and opportunities to drive business growth.
• Promote data-led omnichannel media solutions to address or predict clients' objectives
• Prepare sales contracts ensuring adherence to company and law-established rules and guidelines
• Keep records of sales, revenue and invoices
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers.
• Schedule regular client status meetings to maintain relationships, establish needs or opportunities,grow the portfolio while ensuring spend continuity.
• Ensure constant and effective flow of communication between agency, client and suppliers.
• Track, monitor and report on sales targets and performance to leadership teams to facilitate business decision-making.

Qualifications and experience

• Degree or Diploma in Marketing, Media or a related field - (essential)
• 3 years' agency or client facing digital media sales experience in a leading media / digital salesenvironment, with a demonstrable experience growing customer spend and a proven successful trackrecord of achieving revenue targets - (essential).
• Strong media sales background (traditional and digital) -(essential).
• Retail media knowledge and experience - (essential).
• Experience and strong working knowledge of Programmatic and Direct Digital sales- (essential).
• Good experience and ability to interpret and analyse research data and to use this to support and drivesales including Narrative; Google Analytics; Ad Software platforms (DFP) - (essential).
• Experience presenting to large and small audiences across stakeholder levels and groups within abusiness context - (essential).
• Has a well-established external media and direct client network - (essential).
• Proficiency in MS Office and CRM software (e.g., Salesforce) - (essential).
• Proficiency in Power BI - (desired).

Key competencies and work ethic

• Independent and motivated self-starter with good energy and drive. Passion for selling with astrong client orientation and commitment to providing exceptional customer service.
• Business acumen – Proactively explores opportunities and applies sound business principles andstandards to drive performance and deliver performance / sales targets.
• Communication skills – Is engaging and communicates effectively to a variety of audiences. Deliverscompelling presentations and articulates business strategy, rationale and ideas in a way that engagesand builds trust.
• Negotiation skills with the ability to apply diplomacy and skill with calculated compromises for thebenefit of all parties concerned.
• Flexible thinker and problem solver – Explores and analyses various sources of information to cometo rational conclusions. Makes sound decisions to influence the success of the business in a competitiveshopper landscape.
• Relationship building skills – Develops strong relationships with internal stakeholders, agencies andclient contacts. Good networker. Manages client expectations well and adopts a range of styles to dealwith conflict or challenges and influence a situation.
• Planning and organising - Plans, coordinates and executes functions, practices and procedures torealise business goals and objectives. Manages time well while tracking, monitoring and reporting onsales targets and performance.
• Able to work under pressure, prioritise and balance numerous competing demands in a high pressuredenvironment. Organises, prioritises and reorders workload in a rapidly changing and fastmovingenvironment.
• Results and quality focused, setting stretch goals for self, while remaining focused and workingtenaciously toward meeting and exceeding expectations within quality standards.
• Team player and collaborative partner - contributes towards building a positive team morale.

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and / or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.

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Account Manager • Johannesburg, South Africa

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