Publicist

Placements24; Benoni; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Growth opportunities

Fast-paced environment

Collaborative culture

Job summary

Placements24 in Benoni is seeking a dedicated Publicist to join our expanding media team. You will craft pitches, build relationships with journalists, and manage publicity campaigns to boost client visibility.

You will develop targeted campaigns, write press releases, and coordinate media interviews, tracking coverage and providing insights to improve strategy. The role offers growth in a fast-paced environment and a supportive team culture.

Qualifications

• Bachelor's degree in PR/Communications.
• 2–4 years of PR/publicity experience.
• Excellent writing and communication skills.
• Proven ability to secure media coverage.

Responsibilities

• Develop targeted publicity campaigns to achieve media coverage goals.
• Write and distribute press releases, advisories, and promotional materials.
• Cultivate relationships with journalists, editors, and producers across outlets.
• Identify story angles and opportunities to secure positive media placements.
• Coordinate media interviews and prepare spokespeople for engagements.
• Track and report media coverage and provide insights for future strategies.

Skills

Public relations

Press releases

Media relations

Pitching

Writing/editing

Education

Bachelor's degree in Public Relations/Communications

Job description

About the Role

Our client is seeking a dedicated Publicist to join their expanding media team in Benoni . This role will focus on generating positive press and media coverage for clients and the organization. You will be responsible for crafting compelling pitches, building relationships with media professionals, and managing publicity campaigns. This is a key role for someone passionate about earned media and eager to drive brand visibility and reputation through effective public relations strategies.

Key Responsibilities

• Develop and implement targeted publicity campaigns to achieve specific media coverage goals.
• Write and distribute press releases, media advisories, and promotional materials.
• Cultivate and maintain strong relationships with journalists, editors, and producers across various media outlets.
• Identify and pitch compelling story angles and opportunities to secure positive media placements.
• Coordinate media interviews and prepare spokespeople for media engagements.
• Track and report on media coverage, analyzing results and providing insights for future strategies.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• 2-4 years of experience in public relations or publicity, preferably within an agency or media company.
• Excellent writing, editing, and verbal communication skills.
• Demonstrated ability to secure media coverage in relevant publications and platforms.
• Strong understanding of media relations and the news cycle.
• Proficiency in using media monitoring and PR outreach tools.

Benefits

• Competitive salary and potential for bonuses based on performance.
• Comprehensive health benefits package.
• Opportunities for professional growth and skill enhancement.
• A fast-paced and dynamic work environment.
• Supportive team culture that values collaboration.