Public Relations Manager: CSI, Sustainability & Technology

The Shoprite Group of Companies; Wes-Kaap; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading retail company in South Africa is looking for a Public Relations Manager to enhance its brand image and drive media strategies. The ideal candidate will have over 4 years of PR experience, a degree in communications, and strong media relations. This role offers a dynamic environment where creativity in communication is valued.

Qualifications

• 4+ years experience in PR and media relations for a large corporate organization.
• Demonstrable experience developing PR concepts and executing successful strategies.
• Strong media relations and exposure to a network of media contacts.

Responsibilities

• Develop and implement public relations communications plans.
• Manage PR events and campaigns.
• Generate positive news coverage and identify target audiences.

Skills

Media relations

Content creation

Public speaking

Social media management

Education

Degree or Diploma in Communications, PR, Journalism

Tools

Microsoft Office 365

SharePoint Online

Job description

Role Purpose

The purpose of the Public Relations Manager: CSI, Sustainability & Technology role is to support the Group’s strategy and objectives with credible media endorsements that drives a favourable narrative and image of the Group, its brands, products and services while earning the Group reputational currency. The role works collaboratively with various departments to create compelling content, messaging and experiences that promotes various initiatives and/or business divisions including CSI, sustainability, technology, job creation and skills development. The Public Relations Manager: CSI, Sustainability & Technology is a skilled storyteller with the ability to formulate fresh angles and story ideas that promote and increase awareness of the brand.

Role Description

• Develop, plan and implement an integrated public relations communications plan ensuring goals, budget and tactics are aligned to the broader external communication strategy.
• Manage and arrange relevant PR events and/or campaigns.
• Identify target audiences, tactics and methods for communication outreach and engagement.
• Identify media angles and generate positive news coverage, profile pieces and features across a broad media spectrum. Specifically source and identify human interest stories.
• Research, develop and produce impactful and engaging content, including content for media releases, websites, blogs, newsletters, social media, and other communication touchpoints.
• Review, edit, proofread and quality assure all communications, ensuring a consistent quality of branding related content is delivered.
• Pitch stories, secure media coverage and manage the distribution of releases.
• Collaborate with internal stakeholders and external partners/agencies to gather, maintain and develop compelling content.
• Collaborate with the broader Corporate Communications and PR teams to mine for content that can be tailored and repurposed for a broader audience.
• Engage with creative and design teams/agencies for the briefing, design, and delivery of photoshoots and video shoots and oversee the editing process.
• Ensure related communication is updated on key channels including websites and social media.
• Maximise the presence of the corporate brand on various platforms and channels, proactively securing high-level placements in print, broadcast and online media.
• Set up media interviews, press briefings, speeches, public speaking engagements and Q&A’s and prepare briefing documents.
• Coach and support preparation of spokespeople for media interactions and public appearances.
• Draft responses to media enquiries.
• Compile publicity reports – monitoring, analysing and reporting on PR results, media coverage and social media mentions.
• Maintain communication mailboxes, ensuring efficient and timely responses to messages.

Qualifications and experience

• Degree or Diploma in Communications, PR, Journalism or a related field – (essential).
• +4 years’ experience in a similar capacity or role with demonstrable experience delivering and executing successful PR and media relations strategies and plans for a large corporate organisation – (essential).
• Experience developing PR concepts, pitching and influencing ideas – (essential).
• Demonstrable experience working with social media – (essential).
• Well-developed understanding of media relations with good exposure to a network of media contacts – (essential).
• Strong proficiency in Microsoft Office 365, including SharePoint Online – (essential).
• Experience in a retail environment – (desired).
• Experience in a listed company – (desired).

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don’t hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.