Public Relations Manager (Consumer Brands)

Placements24; Gqeberha; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Health and wellness benefits

Professional development opportunities

Creative agency environment

Generous paid time off

Exposure to high-profile consumer品牌

Job summary

Placements24 in Port Elizabeth, Eastern Cape, is seeking a motivated Public Relations Manager to lead strategic PR campaigns for consumer brands. You will craft narratives, manage media relations, and guide crisis communications within a dynamic agency environment.

The role focuses on elevating brand awareness, engaging journalists and influencers, coordinating with marketing and digital teams, and delivering measurable results for well-known clients in the Eastern Cape.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field.
• Minimum of 5 years' experience in public relations, preferably with consumer brands or FMCG.
• Proven track record of measurable PR campaign results.
• Excellent written and verbal communication with strong storytelling.

Responsibilities

• Develop and execute PR strategies for consumer brands.
• Create press materials and pitches.
• Build relationships with journalists, influencers and media.
• Secure positive media coverage across top publications and broadcast.
• Manage media inquiries and arrange interviews.
• Monitor coverage and provide performance reports.
• Collaborate with marketing, social media and digital teams.
• Assist with crisis communication plans.
• Stay informed on consumer trends and industry developments.
• Manage PR budgets and timelines.

Skills

Media relations

Storytelling

Campaign management

Written communication

Verbal communication

Influencer marketing

Social media PR

Education

Bachelor's degree in Public Relations/Communications/Marketing/Journalism

Job description

About the Role

Our client, a renowned marketing and communications agency specializing in consumer brands, is seeking a motivated and results-oriented Public Relations Manager to lead their efforts in Port Elizabeth, Eastern Cape . This role is crucial for developing and implementing strategic PR campaigns that elevate brand awareness, drive consumer engagement, and manage brand reputation. The ideal candidate will have a passion for consumer-facing brands and a proven ability to craft compelling narratives that resonate with target audiences across various media channels. You will be responsible for fostering strong relationships with media, influencers, and key stakeholders, and for ensuring successful media placements. This is an excellent opportunity for a PR professional to make a significant impact on well-known brands within the dynamic market of the Eastern Cape .

Key Responsibilities

• Develop and execute comprehensive public relations strategies for a portfolio of consumer brands.
• Craft and disseminate compelling press materials, including press releases, media advisories, and pitches.
• Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets relevant to consumer brands.
• Secure positive media coverage in top-tier publications, online platforms, and broadcast media.
• Manage media inquiries and facilitate interviews for brand spokespeople.
• Monitor media coverage and analyze campaign performance, providing insightful reports and recommendations.
• Collaborate closely with marketing, social media, and digital teams to ensure integrated campaign execution.
• Assist in the development and execution of crisis communication plans for consumer brands.
• Stay informed about consumer trends, competitor activities, and industry developments.
• Manage PR budgets and timelines effectively.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• A minimum of 5 years of experience in public relations, preferably with a focus on consumer brands or FMCG.
• Demonstrated success in developing and executing PR campaigns that have achieved measurable results.
• Excellent written and verbal communication skills, with strong storytelling and persuasive writing abilities.
• Proven media relations skills and a solid network of contacts in the consumer space.
• Experience with social media PR and influencer marketing is highly desirable.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Strong organizational skills and attention to detail.
• A proactive and creative approach to problem-solving.
• Familiarity with the business and consumer landscape in Port Elizabeth and the wider Eastern Cape region.

Benefits

• Competitive salary commensurate with experience.
• Performance-based incentives and bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and attendance at industry events.
• A creative and collaborative agency environment in Port Elizabeth .
• Generous paid time off.
• Exposure to exciting and high-profile consumer brands.