Public Relations Manager

Hazendal; Stellenbosch; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading company focused on winemaking and hospitality seeks a Public Relations Manager to enhance its brand reputation. This role involves developing strategic communication plans, engaging with media, and overseeing crisis management, all while aligning with the company's values of transformation and equity.

Qualifications

• Minimum 5 years' experience in public relations management.
• Experience in crisis communication and reputation management required.
• Strong writing, editing, and storytelling abilities.

Responsibilities

• Develop and implement PR strategies to enhance brand reputation.
• Manage media relations and oversee crisis communications.
• Plan and coordinate public events and press conferences.

Skills

Media Engagement

Crisis Communication

Writing

Event Planning

Stakeholder Management

Social Media Proficiency

Time Management

Education

Bachelor's or Master's degree in related field

Job description

The Public Relations Manager is responsible for shaping and maintaining the public image of the organization.

This role involves developing and executing strategic communication plans, managing media relations, handling public engagements, and overseeing crisis communications to uphold the brand's reputation.

The position will report directly to the Managing Director.

Key Responsibilities

• Develop and implement public relation strategies to enhance brand reputation.
• Write and distribute press releases, speeches, and promotional materials.
• Build and maintain strong relationships with journalists, influencers, and industry professionals.
• Plan and coordinate public events, press conferences, and media interviews.
• Monitor media coverage and address media inquiries.
• Oversee crisis communication and support reputation management efforts.
• Collaborate with internal departments to ensure PR aligns with business goals and marketing strategies.
• Track and report on PR campaign effectiveness and media mentions.
• Showcase the Estate's Six Values and commitment to thoughtful winemaking, crafted luxury hospitality, and meaningful art in all PR interactions.

Minimum Qualifications & Experience

• Bachelor's or master's degree in a related field.
• A minimum of 5 years' experience in a senior or management role within the public relations field with a track record in media engagement and campaign delivery.
• Demonstrated crisis communication and reputation management experience.
• Exceptional writing, editing, and storytelling skills.
• Strong verbal communication and interpersonal abilities.
• Time management and multitasking in deadline-driven environments.
• Proficiency with social media platforms and digital PR strategies.
• Event planning and execution expertise.
• Calm and strategic under pressure, particularly in crisis scenarios.
• Demonstrates professional verbal and written communication at all levels.
• Manages multiple stakeholder expectations effectively.
• Collaborates proactively with executive leadership, external media, and internal departments.
• Maintains open, respectful, and constructive dialogue at all times.

Learning & Development

• Takes initiative to stay current on PR trends, digital tools, and media landscape changes.
• Identifies personal development areas and seeks learning opportunities independently.
• Actively participates in relevant workshops, webinars, and knowledge-sharing forums.
• Applies new knowledge and skills to improve PR outcomes and efficiency.
• Displays professionalism and discretion in all communication and representation.
• Adapts quickly to changing priorities and remains composed under pressure.
• Exhibits integrity, accountability, and a strong work ethic.
• Builds trust and fosters a collaborative and respectful work environment.
• Positively influences others and champions brand values and culture.

Job description and profile Hazendal is committed to transforming and redressing past inequalities.

Our employment equity goals will be considered in our selection process.