Public Relations Account Executive

Mscsports; Johannesburg; On-site; ZAR 300,000 - 420,000; Full time

Job summary

MSCsports is seeking a Public Relations Account Executive to manage day-to-day PR activities for the company and clients. You will help develop campaigns, drive media outreach, and build strong media relationships to meet KPIs.

You will collaborate with the PR Lead and creative teams, ensuring timely, high-quality deliverables across multiple campaigns while maintaining client expectations and reporting.

Qualifications

• 1–3 years’ experience in public relations, preferably in sponsorship/sport & entertainment.
• Bachelor’s degree (or equivalent) in Public Relations, Marketing, Communications, or related field.
• Experience supporting PR campaigns across multiple clients/brands.
• Familiarity with media outreach, press coverage tracking, and reporting.
• Basic knowledge of CMS.

Responsibilities

• Support development and rollout of PR plans aligned with client and business objectives.
• Assist in executing PR activities across multiple campaigns simultaneously.
• Assist in translating strategic direction into actionable PR outputs.
• Build and maintain relationships with relevant media contacts.
• Pitch stories, campaigns, and announcements to media under guidance from senior team members.
• Assist in coordinating interviews, media briefings, and press events.
• Track media coverage and maintain accurate media lists.
• Support account management teams with PR deliverables and timelines.
• Assist in aligning PR activities with client goals and expectations.
• Participate in internal status meetings and contribute ideas to client discussions.
• Support senior team members during crisis or issues management situations.
• Assist with drafting reactive statements and monitoring media responses.
• Work closely with internal teams to ensure smooth campaign execution.
• Maintain accurate records, media databases, and reporting documents.
• Ensure all deliverables meet deadlines and quality standards.
• Assist in compiling coverage reports and campaign summaries.

Skills

Strong written communication

Verbal communication

Organizational skills

Time management

Research and analytical skills

Team collaboration

Social media awareness

Reporting skills

Pressure handling

Education

Bachelor’s degree in Public Relations/Marketing/Communications

Tools

CMS

Job description

The Public Relations Account Executive is responsible for the day-to-day execution of PR activities for Mscsports and its clients. This role supports the development and implementation of PR campaigns, manages media outreach at an operational level, and contributes to building and maintaining strong media relationships. Working closely with the Public Relations Lead and broader creative & communications team, the PR Account Executive ensures that campaigns are delivered efficiently, media coverage is secured, and client objectives are met in line with agreed KPIs.

KEY RESPONSIBILITIES

PR Planning and Strategy:

• Support the development and rollout of PR plans aligned with client and business objectives.
• Assist in executing PR activities across multiple campaigns simultaneously.
• Assist in translating strategic direction into actionable PR outputs.

Media Relations:

• Build and maintain relationships with relevant media contacts.
• Pitch stories, campaigns, and announcements to media under guidance from senior team members.
• Assist in coordinating interviews, media briefings, and press events.
• Track media coverage and maintain accurate media lists.

Content Creation & Communication:

• Support account management teams with PR deliverables and timelines.
• Assist in aligning PR activities with client goals and expectations.
• Participate in internal status meetings and contribute ideas to client discussions.

Crisis Management:

• Support senior team members during crisis or issues management situations.
• Assist with drafting reactive statements and monitoring media responses.
• Assist in executing PR activities across multiple campaigns simultaneously.

Collaboration and Reporting:

• Work closely with internal teams to ensure smooth campaign execution.
• Maintain accurate records, media databases, and reporting documents.
• Ensure all deliverables meet deadlines and quality standards.
• Assist in compiling coverage reports and campaign summaries.

IDEAL CANDIDATE:

• 1-3 years’ experience in public relations, preferably within the sponsorship / sport & entertainment industry.
• Relevant bachelor’s degree (or equivalent) in Public Relations, Marketing, Communications, or a related field.
• Experience supporting PR campaigns across multiple clients or brands.
• Familiarity with media outreach, press coverage tracking, and reporting.
• Basic knowledge of content management systems (CMS).

Knowledge:

• Internship experience in public relations, ideally within an agency or fast-paced environment (advantageous)
• Understanding of the sports and entertainment landscape.
• Knowledge of traditional, digital, and social media channels.
• Familiarity with PR tools, media databases, and monitoring platforms.
• Awareness of crisis communication principles (supporting role).

Skills

• Strong written and verbal communication skills.
• Good copywriting and editing ability.
• Strong organizational and time management skills.
• Research and analytical skills.
• Ability to manage multiple tasks and deadlines simultaneously.
• Creative thinking and problem-solving skills.
• Social media awareness and interest.
• Reporting and administrative skills.
• Ability to work effectively under pressure.

Personal Qualities

• Proactive and curious attitude
• Personal beliefs reflect the values of the business (Respect, Integrity, Curiosity, Humility)
• Passionate about sports and keeping up with entertainment trends.
• Well-organized and deadline-driven
• Handles pressure - the ability to handle multiple outputs simultaneously.
• Strong interpersonal skills
• Self-motivated and disciplined.
• Solutions-driven.
• Ability to work independently and in a team.
• Team player
• Personal growth mindset

Should you not hear from us within three weeks of submitting your application, please consider your application unsuccessful on this occasion.