Programmatic Specialist

dentsu; Johannesburg; On-site; ZAR 300,000 - 600,000; Full time

Job summary

A leading company seeks a Programmatic Specialist in Johannesburg to develop and implement innovative strategies for clients across diverse Programmatic platforms. The role involves working closely with digital teams to ensure campaigns are optimized for brand awareness and conversion objectives.

Qualifications

• Mid-level experience (3-5 years) in programmatic advertising.
• Strong background in digital performance marketing.
• In-depth knowledge of Programmatic ecosystem and ad technology.

Responsibilities

• Develop and execute creative programmatic strategies.
• Troubleshoot and optimize campaigns for performance.
• Manage budget trackers and ensure operational success.

Skills

Campaign Management

Programmatic Strategy

Client Communication

Data Analysis

Technical Expertise

Job description

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms. This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.

Job Description :

Key responsibilities :

• Works and implements on multiple large or complex clients and develops overall programmatic strategy recommendations
• Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
• Troubleshoots campaigns set up tag management brand safety set up performance and pace fluctuations
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds / Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and / or the client.
• The trader can select the right KPIs and trends / insights for this campaignend evaluation and can distil next steps for future campaigns
• Maintains an indepth knowledge of the Programmatic ecosystem keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Provides the technical expertise needed to communicate with the client and explain campaign progress / address any blocking issues
• Responsible for the operational success of accounts ensuring deliverables are met on time and on budget
• Plans account and growth opportunities working closely with the team and media brands
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Maintains an indepth knowledge of the Programmatic ecosystem keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
• Ensures both yourself and the team are skilled up across programmatic platforms
• Working closely with the Senior Management Team to share improvement ideas feedback on team & present results.
• Troubleshoots campaigns set up tag management brand safety set up performance and pace fluctuations

Client Service

• Provides day to day implementation optimisation and upload of client campaigns through direct input into DV360 and any other programmatic platforms
• Proactively reviews and manages client data to ensure optimal performance on all campaigns
• Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
• Troubleshoots campaigns set up with team lead
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds / Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and / or the client.
• The trader can select the right KPIs and trends / insights for this campaignend evaluation and can distil next steps for future campaigns
• Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
• Responsible for the operational success of accounts ensuring deliverables are met on time and on budget
• Plans account and growth opportunities working closely with the team and media brands
• Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
• Maintains an indepth knowledge of the Programmatic ecosystem keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology

Client Service

• Day to Day management and financial health of the account needs to be managed
• Managing expectations with your team lead.
• Day to day administration meeting minutes agendas and timing plans.
• Attending status / other meetings with media brands.

Commercial and service ownership

• Manage overspend and underspend Track monthly across all clients
• Budget trackers to be updated on a daily basis

Experience :

• 35 Years : Mid

Brand : Amplifi

Time Type : Full time

Contract Type : Permanent

Required Experience :

Unclear Seniority

Key Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

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Programmatic Specialist • Johannesburg, Gauteng, South Africa