Programmatic Specialist

Publicis Groupe; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in the marketing sector seeks a Programmatic Specialist in Johannesburg. The role involves managing programmatic media campaigns for agency clients, ensuring optimal execution and performance. Ideal candidates should have a strong analytical background and at least 5 years of experience, along with certifications in DV and other relevant tools.

Qualifications

• 5 years of proven experience in programmatic media.
• Up-to-date with trends in online marketing.
• Excellent presentation and reporting skills.

Responsibilities

• Setup, execution, and performance of programmatic campaigns.
• Handle daily campaign maintenance and tracking.
• Provide insights and training on programmatic media.

Skills

Analytical skills

Data-driven thinking

Problem solving

Interpersonal skills

Education

Certified in DV

GMP stack certifications

Tools

DV (DoubleVerify)

Teads

Trade Desk

Job description

OverviewThe Programmatic will be responsible for the setup, execution and performance of programmatic media campaigns for agency clients.ResponsibilitiesDrive programmatic performance for our clients through setup, execution and performance of programmatic campaigns on DV.Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.Trafficking of campaign tags into ad exchange environments.Work with media partners to ensure accurate platform implementation.Troubleshoot issues on all pre-production and live campaigns.Work with the agency brand teams to present weekly and / or daily campaign QA reports to ensure accurate campaign results and trafficking routines.Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.Maintain and stay current of industry news and research.Share and re-apply learning and knowledge at a local / regional level agency brand team.Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.Able to train and educate agency teams on Programmatic offering.Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.Full reporting responsibility and data analytics.Create workflow and implication documents for major releases on the DSP platforms.Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.QualificationsProven working experience of 5 years in programmatic, specifically on DV.Certified in DV, GMP stack certifications would be beneficial.Experience on DV non-negotiable, Teads, Trade Desk etc highly beneficial.Up-to-date with the latest trends and best practices in online marketing and measurement.Strong analytical skills and data-driven thinking.Excellent presentation and reporting skills.A proactive approach to problem solving with strong decision-making skills.Results-driven and proactive profile, with good interpersonal skills.Additional informationIf you do not hear back from us within 4 weeks of your application, please consider your application unsuccessful.

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Programmatic Specialist • Johannesburg, Gauteng