Programmatic SEO Engineer

RM Staffing B.V.; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A dynamic staffing agency in Johannesburg is looking for a Programmatic SEO Engineer. This role involves building and optimizing SEO landing pages using automation, integrating with APIs, and applying SEO best practices. Ideal candidates will have 3–5 years of experience in web development or SEO engineering, with strong skills in HTML, CSS, and JavaScript.

Qualifications

• 3–5 years of experience in web development or SEO engineering.
• Proficient in HTML, CSS, JavaScript, and Python.
• Deep understanding of SEO principles at scale.

Responsibilities

• Design and develop programmatic page templates.
• Integrate with APIs and datasets to auto-populate content.
• Ensure pages follow SEO best practices.

Skills

Web development

SEO engineering

Automation

Communication

Analytical skills

Detail-oriented

Tools

HTML

CSS

JavaScript

Python

Jinja

Handlebars

Next.js

Vue

Job description

Overview

We’re looking for a technically skilled Programmatic SEO Engineer to help us scale SEO landing pages intelligently and efficiently. You’ll be responsible for building dynamic content systems, using APIs and templates to generate high-value, high-intent pages (e.g., location × service, product × use-case). This role combines SEO best practices with front-end engineering and back-end data integration.

Key Responsibilities

• Design and develop programmatic page templates that scale across thousands of keyword combinations
• Integrate with APIs, datasets, or CMSs to auto-populate content (e.g., pricing, location info, product specs)
• Ensure all generated pages follow SEO best practices (internal linking, metadata, schema, canonical tags, etc.)
• Implement dynamic content logic based on user location, intent, or funnel stage
• Collaborate with SEO Strategists and Content Managers to prioritize clusters and scale content that drives ROI
• Monitor indexation status, crawl budget impact, and ranking performance for programmatically created pages
• Optimize Core Web Vitals, mobile-friendliness, and clean markup for scaled page templates
• Build internal tools or scripts to support scalable content operations

Key Traits

• Builder mindset — loves automation, repeatability, and scale
• Strong communicator with both SEO and engineering teams
• Analytical and aware of performance, crawl efficiency, and SERP impact
• Detail-oriented yet capable of building fast, scalable systems

Qualifications

• 3–5 years of experience in web development, SEO engineering, or automation-based content systems
• Proficient in HTML, CSS, JavaScript, Python (or another backend scripting language)
• Experience with headless CMSs, templating engines (e.g., Jinja, Handlebars), and content APIs
• Deep understanding of SEO principles, particularly at scale (indexation, canonicalization, duplication)
• Comfortable working with structured data (JSON, XML), databases, and analytics tools
• Familiarity with frameworks like Next.js, Vue, or other SSR / ISR-capable stacks is a bonus

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.

Bonus Skills

• Experience in scaling topical clusters and hub / spoke models
• Familiarity with programmatic SEO or dynamic landing pages
• Background in journalism or content writing