ProductBrand Manager

Datafin It Recruitment; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A dynamic provider of IT Solutions in Johannesburg is seeking a Product / Brand Manager to oversee the entire lifecycle of products. The role involves developing marketing strategies, managing vendor relationships, and driving product demand to optimize performance and enhance business growth.

Qualifications

• Proven experience in product management, marketing, or brand management.
• Strong understanding of market trends and product positioning.
• Experience with budget management and inventory management.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Manage inventory to meet demand and address underperforming products.
• Collaborate with sales, marketing, and finance teams.

Skills

Digital Marketing

Marketing

Management

Profit & Loss

Analysis Skills

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Education

Product/Brand Manager with managerial experience

Job description

DataFin was established in 1999. We pride ourselves on the fact that we have established relationships with industry leaders and a vast majority of our business is repeat business.

Duties & Responsibilities

Environment:

A dynamic provider of IT Solutions is currently seeking a Product / Brand Manager responsible for managing the entire lifecycle of a product or brand, ensuring that sales and marketing strategies align with the company's overall goals. This includes developing and executing marketing plans, driving product demand, and maintaining strong relationships with vendors and internal teams. The Product Manager plays a key role in product marketing, vendor management, sales support, and back-office operations with the ultimate goal of optimizing product performance and driving business growth.

Duties:

Product Marketing:

• Develop and execute comprehensive marketing strategies to increase product visibility, demand, and market share.
• Conduct competitive analysis to understand market trends and position the product effectively.
• Design and implement promotional programs for sales teams and customers, including incentives, deals, and special offers.
• Collaborate with PR agencies or in-house teams to enhance product exposure through media coverage and events such as product launches, trade shows, and dealer evenings.
• Track product performance and adjust strategies as needed to meet sales targets and business objectives.
• Prepare annual and quarterly budgets, ensuring that marketing spends align with vendor targets, seasonal trends, and market conditions.
• Build strong relationships with vendors, understanding their product offerings, target markets, and promotional opportunities.
• Monitor and track vendor targets, rebates, and stock levels, ensuring incentives and discounts are effectively utilized.
• Provide regular feedback to vendors on performance and collaborate on new product options or extensions.
• Align the company's strategy with vendor goals to achieve mutual success.
• Equip the sales team with necessary tools, training, and product knowledge to help them achieve sales targets.
• Conduct product training sessions, update sales teams on new product developments, and assist in creating sales materials like catalogs, presentations, and product guides.
• Collaborate with the sales team to develop tailored sales strategies and identify growth opportunities.
• Visit key accounts, attend sales meetings, and assist with negotiating deals, including bulk purchases and trade agreements.

Back Office Management:

• Manage inventory to meet demand and address underperforming products.
• Oversee stock rotation policies, ensuring timely returns of aging products to vendors.
• Monitor product margins, ensuring competitive pricing while maintaining profitability.
• Coordinate with stakeholders to prepare purchase orders, track shipments, and ensure product availability.
• Ensure accurate and timely financial reporting, including margin analysis, stock performance, and sales forecasts.

Cross-functional Collaboration:

• Work closely with sales, marketing, and finance teams to ensure cohesive strategies.
• Communicate product updates, market trends, and competitor analysis regularly to relevant stakeholders.
• Manage the product lifecycle effectively from launch to discontinuation, with proper planning for phase-outs.

Requirements:

• Proven experience in product management, marketing, or brand management.
• Strong understanding of market trends, competitor analysis, and product positioning.
• Experience with budget management, financial forecasting, and inventory management.
• The role ensures the product is correctly positioned, achieves sales targets, and delivers maximum value to the company and customers. Flexibility and adaptability to changing market conditions are essential for long-term success and growth.

Attributes:

• Excellent communication and interpersonal skills to build relationships with vendors, sales teams, and internal departments.
• Strategic thinking and data-driven decision-making abilities.
• Strong project management and organizational skills.
• Ability to work under pressure, meet deadlines, and maintain attention to detail.

While we aim to respond to every application, if you are not contacted within 10 working days, please consider your application unsuccessful.

Comments:

Ensure you meet the minimum job requirements when applying. Only South African citizens will be considered. If you are outside the mentioned location, please note your relocation plans in your application. To apply, email a Word copy of your CV to Jade at DataFin, referencing the job number.

Desired Experience & Qualifications:

Product/Brand Manager with managerial experience.

Key Skills: Digital Marketing, Marketing, Management, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding.

Employment Type: Full-Time

Experience: Years

Vacancy: 1

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Manager • Johannesburg, Gauteng, South Africa