Product Owner - Client Growth

Unifi Group; Stellenbosch; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading financial services provider is seeking a Product Owner - Client Growth to optimize client acquisition, onboarding, and retention processes across South Africa and beyond. The ideal candidate will have over 8 years of experience in product management and a passion for digital products in emerging markets. This role involves leading product development and ensuring a seamless client journey and incorporates a hybrid approach for effectiveness.

Qualifications

• 8+ years of professional experience, including 5+ years in product management or growth roles within financial services.
• Deep understanding of client acquisition funnels and CRM systems.
• Experience working in African or emerging markets is strongly preferred.

Responsibilities

• Own the product lifecycle for client growth-focused systems.
• Design and optimise digital and in-branch client acquisition experiences.
• Collaborate with marketing and development teams for a cohesive user experience.

Skills

Client acquisition

User experience design

Data-driven decision making

Digital marketing

Agile methodologies

Education

Bachelor’s or Master’s degree in Computer Science, Engineering, Information Technology

Tools

Jira

Figma

Miro

Job description

Job title: Product Owner - Client Growth

Job Location: Western Cape, Stellenbosch

Deadline: August 19, 2025

About the Role

Unifi Africa is seeking a commercially savvy and data-driven Product Owner – Client Growth to lead the design and optimisation of software and systems that power client acquisition, onboarding, and retention across our operations in South Africa, Zambia, Uganda, and Kenya.

This pivotal role sits at the intersection of growth strategy, user experience, marketing technology, and product development.

You’ll be responsible for building and iterating the tools, journeys, and channels that help attract, onboard, and retain our customers—across online, mobile, and branch channels.

The ideal candidate has a passion for scaling digital products in emerging markets, a solid grasp of client behaviour, and a proven track record of driving measurable outcomes in acquisition, conversion, and retention.

Key Responsibilities

• Own the product lifecycle for client growth-focused systems, from awareness through acquisition to retention — including marketing tools, client onboarding, and client growth and loyalty mechanisms.
• Design and optimise digital and in-branch client acquisition experiences, including SEO, tracking of marketing campaigns, and linking with aggregators.
• Lead the development of web and physical client acquisition and onboarding tools, making it seamless for clients to start and complete their loan journey online or in-branch.
• Collaborate with the marketing and development teams to ensure a cohesive and compelling user experience.
• Define and maintain a product roadmap, working closely with local operations and marketing teams to align business needs with scalable solutions.
• Track, report, and communicate product performance and strategic growth metrics to senior stakeholders.

Qualifications, Experience and Requirements

• Bachelor’s or Master’s degree in Computer Science, Engineering, Information Technology, or a related discipline.
• 8+ years of professional experience, including 5+ years in product management, digital marketing, or growth roles within financial services, fintech, or e-commerce.
• Deep understanding of acquisition funnels, CRM, onboarding flows, and client retention strategies in digital or hybrid models.
• Proven success in driving measurable outcomes across the growth funnel: acquisition, activation, reactivation, and repeat use.
• Experience working in African or other emerging markets is strongly preferred.
• Knowledge of Agile product development, with hands-on experience using tools like Jira, Figma, and Miro.
• Certification in product management, growth marketing, or agile methodologies is a plus.
• Passion for Africa and commitment to improving access to financial services.
• Willingness to travel across the continent as needed.

Closing Date: 19 August 2025