Product Owner

Armstrong Appointments; Gauteng; On-site; ZAR 300,000 - 700,000; Full time

Job summary

An established industry player is seeking a Head of Marketing to lead their marketing strategy and brand presence. This dynamic role involves planning and executing multi-channel campaigns, managing HubSpot for automation, and enhancing customer engagement through creative content. Ideal candidates will possess strong skills in digital marketing, design, and content creation, with a focus on driving brand awareness and client acquisition. Join a collaborative team culture where your initiatives can make a real impact and help shape the future of the business.

Benefits

Dynamic work environment

Hybrid working opportunity

Supportive team culture

Opportunity for growth

Qualifications

• Strong experience in HubSpot CRM and marketing automation.
• Proficiency in design tools like Canva and Adobe Creative Suite.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Manage HubSpot CRM for marketing automation and lead generation.
• Create and optimize content for various platforms.

Skills

HubSpot CRM

Digital Marketing

Content Creation

Design

Customer Engagement

Local SEO

Social Media Management

Email Marketing

Tools

Canva

Adobe Creative Suite

Job description

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Take Ownership of Our Sales & Marketing!

Are you a creative, organised, and initiative-taking marketer with a passion for content creation, design, and digital marketing? Do you thrive on bringing brands to life and delivering high-quality marketing campaigns?

At Signature Associates, we help businesses succeed by providing expert management consultancy services. We are looking for a Head of Marketing to take ownership of our marketing strategy, brand presence, and sales support, helping us attract new clients and engage with existing ones.

This role is ideal for someone who is both strategic and hands-on, with strong experience in HubSpot, digital marketing, content creation, design, Google Business Profile management, and customer feedback strategies.

What You Will Be Doing:

1. Plan, develop, and execute multi-channel marketing campaigns to promote services.
2. Manage the marketing calendar to ensure high-quality, consistent content.
3. Analyse campaign performance and implement data-driven improvements.
4. Design and create marketing materials, including brochures, presentations, and social media graphics.
5. Develop compelling content for blogs, email campaigns, website pages, and sales collateral.
6. Ensure brand consistency across all marketing materials.
7. Manage and optimise HubSpot CRM for marketing automation and lead generation.
8. Set up and track email marketing campaigns, including automation workflows.
9. Optimise and manage the Google Business Profile to enhance online visibility.
10. Monitor and respond to customer reviews to enhance reputation management.
11. Analyse insights to improve local SEO performance.
12. Schedule and manage content across LinkedIn, Instagram, and other platforms.
13. Implement social media strategies to increase brand awareness and engagement.
14. Research and apply best practices for digital marketing and lead generation.
15. Collect, manage, and highlight customer feedback and testimonials.
16. Create testimonial content, including videos, case studies, and reviews, to build credibility.
17. Support sales efforts by developing branded client materials.
18. Assist with proposal writing and sales presentations.
19. Identify innovative marketing and lead generation opportunities.

Minimum Requirements:

1. Strong experience using HubSpot CRM, marketing automation, and email marketing.
2. Proficiency with Canva, Adobe Creative Suite, or similar design tools.
3. Excellent content writing skills with a professional, engaging tone.
4. Experience managing and growing business LinkedIn, Instagram, and other platforms.
5. Knowledge of Google Business Profile & local SEO to improve search rankings.
6. Highly organised and initiative-taking, able to take ownership of marketing efforts.
7. Experience in B2B or professional services marketing is highly desirable.
8. High attention to detail and strong organisational skills.
9. Flexible and adaptable approach to meet the needs of a growing business.

What We Offer:

1. Varied and dynamic work – no two days or clients are the same!
2. Hybrid working opportunity available.
3. A chance to be part of a growing business.
4. Collaborative, supportive team culture.

How to Apply: If you are a creative, meticulous marketer with expertise in HubSpot, content creation, digital marketing, and customer engagement, we would love to hear from you!

Seniority Level: Director

Employment Type: Full-time

Job Function: Marketing and Sales

Industries: Business Consulting and Services