Product Marketing Specialist

Zoomcar; South Africa; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

A leading analytics platform is seeking a Product Marketing Specialist in South Africa. This role involves owning product messaging, executing go-to-market strategies, and enabling sales for successful product launches. Candidates should have extensive experience in B2B SaaS marketing and strong communication skills. The company offers a remote-first hybrid work environment along with strong perks for personal growth and career development.

Benefits

Best Self Allowance: Annual stipend for personal growth.

Recharge Days: Monthly company-wide day off.

Career Growth: We invest in you.

Qualifications

• 7+ years of B2B product marketing experience, preferably in SaaS or retail.
• Proven success in product launches and sales enablement.
• Strong cross-functional collaboration with various teams.

Responsibilities

• Own product value messaging and competitive differentiation.
• Develop cross-functional go-to-market plans for product launches.
• Build and manage sales collateral library.

Skills

B2B SaaS marketing

Product-led growth

Market research

Data-driven decision-making

Customer analytics

Communication skills

Education

Bachelor's in Marketing, Communications, or related field

Tools

Marketing automation tools

CRM tools

Data analysis tools

Job description

Job Summary

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext’s position as a leader in retail analytics.

You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success in this role requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

Responsibilities

Strategic Product Positioning & Messaging

• Own product value messaging, including persona-specific strategies and competitive differentiation
• Translate product features into business outcomes using FBO mapping
• Maintain up-to-date battlecards and ensure consistent messaging across all channels

Product Launches & Feature Releases

• Develop and lead cross-functional go-to-market plans for new product and feature releases
• Create launch assets: web copy, sales content, customer comms, training materials
• Ensure consistent product language and terminology across teams

Sales Enablement

• Build and manage a robust sales collateral library (pitch decks, briefs, battlecards)
• Develop the “Golden Pitch” tailored to various buyer personas
• Support sales training and onboarding with product-focused materials

Customer Stories & Social Proof

• Partner with Brand to build customer story pipelines and deliver multi-format success stories
• Create outcome-driven case studies by industry and use case
• Nurture customer relationships for advocacy initiatives

Market Intelligence & Strategic Analysis

• Refine buyer personas and ICPs using research and feedback
• Conduct market, customer, and competitor analysis to inform messaging and strategy
• Lead win/loss reviews in partnership with Sales

Skills & Knowledge

• Deep understanding of B2B SaaS marketing, ABM, and product-led growth
• Strong grasp of retail tech trends, customer analytics, and IoT
• Ability to translate complex features into clear customer benefits
• Excellent written and verbal communication skills
• Expertise in market research, customer needs analysis, and data-driven decision-making
• Ability to craft compelling narratives and differentiated messaging

Talents & Strengths

• Strategic thinker with ability to shape go-to-market strategies
• Agile, adaptable, and responsive to shifting market conditions
• Skilled in crafting customer-centric product narratives
• Confident in influencing stakeholders and presenting business impact
• Creative and innovative in developing high-impact marketing campaigns

Experience & Qualifications

• Bachelor's in Marketing, Communications, or related field
• 7+ years of B2B product marketing experience (SaaS, retail tech, or analytics preferred)
• Proven success in product launches and sales enablement
• Strong cross-functional collaboration with Sales, Product, and CS
• Experience with marketing automation, data analysis, and CRM tools

About RetailNext

At RetailNext, we’re redefining the way retailers understand and optimize the in-store experience. As the leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in an ever-evolving retail landscape.

With a presence in over 90 countries and partnerships with some of the world’s most iconic brands, our team is passionate about combining cutting-edge technology with real-world insights to drive meaningful impact.

What’s It Like to Work Here?

• Remote-First Hybrid: Work anywhere.
• 90-Day Work Anywhere: Work from anywhere for 90 days yearly.
• Autonomy & Growth: Flexible schedules, ownership, career investment.
• Customer Obsessed: Everything we do is for our clients.

Perks & Benefits

• Best Self Allowance: Annual stipend for personal growth.
• Recharge Days: Monthly company-wide day off.
• Career Growth: We invest in you.