Product Marketing Manager (Remote)

RS Consult; Durban; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A progressive learning experience company is seeking a Product Marketing Manager to drive the go-to-market strategy for innovative career programmes. This role requires a strong background in product marketing, exceptional communication skills, and experience with AI tools. You will collaborate across teams to create impactful campaigns and optimize the user journey. Join a team that values innovation and delivers real commercial impact in a flexible, remote-first environment.

Benefits

Remote-first work

Ownership over projects

Opportunity to influence education programmes

Qualifications

• Proven experience in product marketing from tech or fast-growth sectors.
• Track record of hitting commercial goals with new products.
• Strong grasp of customer insight methodologies.

Responsibilities

• Own the go-to-market strategy for new products.
• Define product positioning using insights.
• Collaborate to deliver performance-driven campaigns.

Skills

Product marketing experience

Customer research methodologies

AI tools usage

Project management skills

Exceptional communication

Tools

ClickUp

Asana

Job description

Remote | Full-Time | Competitive Salary

Overview

FourthRev is looking for a high-performing and highly versatile Product Marketing Manager to drive the go-to-market strategy and execution for a growing portfolio of innovative, high-impact career programmes. This role goes beyond conventional product marketing — we need someone who sees the gaps, connects the dots, and proactively turns insight into action. You'll work both strategically and operationally, using AI tools and customer insight to deliver at speed, without compromising quality.

You'll collaborate with marketing, partnerships, sales, product, design, and delivery teams to build integrated, conversion-focused campaigns. We're especially interested in candidates from outside the traditional EdTech space — people who bring fresh thinking, a growth mindset, and a deep obsession with understanding customers and what drives them to act.What You'll Do

• Own the go-to-market strategy for new products and partnerships from end to end
• Define clear, compelling product positioning and messaging using insight, not guesswork
• Be the voice of the customer, using Jobs to Be Done theory and qualitative/quantitative insight to shape campaigns and content
• Use AI tools (e.g., ChatGPT, Claude, Make, Zapier, customGPTs) to build workflows that accelerate execution while maintaining high-quality output
• Spot opportunities others don't — like turning sales call transcripts into messaging direction or surfacing friction points from drop-off data
• Collaborate cross-functionally to deliver performance-driven campaigns, landing pages, and ads that convert
• Map and optimise the user journey, applying conversion best practices and funnel thinking
• Support internal and partner sales teams with the right enablement tools and materials
• Analyse performance across touchpoints and iterate fast based on insight, not instinct
  
  

Requirements

What You'll Bring

• Proven experience in product marketing — ideally from tech, SaaS, consumer, or fast-growth sectors
• Track record of taking new products or services to market and hitting commercial goals
• A portfolio of work that demonstrates how you've used AI tools to scale your impact
• A builder's mindset — you get things done, plug gaps, and move fluidly between strategic and executional work
• Strong grasp of customer research methodologies, especially Jobs to Be Done
• Exceptional communicator — equally comfortable writing ad copy, briefing design, or building stakeholder buy-in
• A bias for insight-driven action, and a love of working in the grey until you find clarity
• Strong project management skills and fluency in tools like ClickUp or Asana — but you don't let process get in the way of performance
• An obsession with growth — you care about results, test relentlessly, and know that the difference is in the details
  
  

Benefits

Why Join FourthRev

FourthRev is building a new category of learning experiences in partnership with global universities and leading tech companies. You'll join a team that values innovation, curiosity, high performance, and commercial impact — where fresh ideas are welcome, and pace is paired with thoughtful execution.

Enjoy the flexibility of remote-first work, real ownership over your projects, and the chance to shape how the next generation of learners discover and choose transformative education programmes.