Product Marketing Manager

impact.com; Wes-Kaap; Hybrid; ZAR 30 000 - 70 000; Full time

Job summary

Join an innovative company that is redefining partnership management. In this role, you will leverage your marketing expertise to drive product communication and user education. You'll collaborate with cross-functional teams to ensure product success and engage in competitive research. This is an exciting opportunity to make a significant impact in a dynamic and fast-paced environment, where your contributions will be valued. Enjoy a flexible work culture that promotes work-life balance and offers numerous perks, including unlimited PTO and professional development opportunities.

Benefits

Casual work environment

Flexible work hours

Unlimited PTO policy

6 month paternity/maternity leave

Training & Development

Medical Aid and Provident Fund

Internet Allowance

Fitness club fee reimbursements

Restricted Stock Units

Qualifications

• Expertise in performance and influencer marketing.
• Strong communication skills across various platforms.

Responsibilities

• Drive Go-to-Market plans for new products and features.
• Shape product narratives and manage internal communications.

Skills

Performance Marketing

Influencer Marketing

Customer Referral Marketing

Project Management

Communication Skills

Education

Free Affiliate & Partnerships Industry Fundamentals Certification

Job description

The Company:

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Why this role is exciting!

• You represent the Voice of the Customer as we develop product value propositions
• You will play a central role in commercializing our software products and services
• You will serve as an expert in communicating the latest platform innovations
• You will understand the dynamics of our competitive landscape and our positioning
• You shape our product narratives and how we talk about our product.
• You get to flex all of your marketing muscles in a fast-paced environment

What you will be doing:

• Become a domain expert in performance marketing, influencer marketing, customer referral marketing, and commerce content to establish impact.com as a pre-eminent leader in partnership automation
• Drive a Go-to-Market Readiness plan for new products, releases, or features across teams and customers.
• Understand key decision drivers facing prospective and existing customers as we position our products and services to new or existing customers.
• Own internal and shape external product communications deliverables to drive user education and feature adoption such as release notes; feature primers, blogs, videos, and FAQs; product walk-throughs; and user documentation and tactics such as one-sheets, client emails, case studies, blog posts, bylines, and the impact.com website
• Formulate messaging/positioning in response; and ensure communication to the internal organization, customers, publishers and creators, and/or the public
• Partner with sales, marketing, product management, revenue enablement, partnerships, customer success, and onboarding teams to ensure product success
• Support the ongoing development and distribution of sales enablement and marketing tools
• Conduct Competitive Intelligence research, asset creation, and maintenance on a continued basis, including monthly meetings with global commercial teams and bi-quarterly deliverables
• Leverage product-led, marketing-led, and sales-led growth motions to educate prospects, drive customer adoption and expand usage of products and services
• Know the users, the technology, and the competition, and be an informed voice to help drive product development and marketing decisions
• Monitor and contribute to impact.com positioning and messaging on the website, email, social media, client communications, sales decks and sales enablement trainings, release notes, and digital marketing efforts; ensure press and market opportunities are realized; drive and analyze traffic through those efforts

Does this sound like you?

• A story-teller who has a passion for technology
• A great communicator that can leverage multiple communication platforms and mediums
• A person that can see / paint the big picture and is unafraid to roll up your sleeves
• A great project manager who is proactive and flexible
• A person who can break down complex ideas and explain it to others
• A team player
• Nice to have taken the Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.

Benefits/Perks:

• Casual work environment, including working from home
• Flexible work hours
• Unlimited PTO policy
• Take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
• 6 month paternity/maternity leave
• Training & Development
• Learning the advanced partnership automation products
• Medical Aid and Provident Fund
• Group schemes with Discovery & Bonitas for medical aid
• Group scheme with 10X Funds
• Restricted Stock Units
• 3-year vesting schedule pending Board approval
• Internet Allowance
• Fitness club fee reimbursements

Impact is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, colour, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or non-binary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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