Product Marketing Manager

Tower Group South Africa (PTY) Ltd; Midrand; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading telecommunications company in Midrand seeks a marketing professional to promote Vodacom Financial Services. This role focuses on driving revenue across various products, including payments and lending. Candidates should be experienced in digital media and analytics to achieve marketing KPIs. The position requires strategic planning and close collaboration with product, analytics, and finance teams.

Qualifications

• Proven ability to drive revenue through effective marketing strategies.
• Strong analytical skills for performance tracking.
• Experience in managing digital media channels.

Responsibilities

• Grow and drive revenue for Vodacom Financial Services products.
• Develop go-to-market strategies and plans.
• Collaborate with various teams for integrated marketing approaches.

Skills

Digital media expertise

Revenue growth strategies

Sales and marketing KPIs

Campaign analysis

Job description

Role purpose :

The primary focus is on promoting Vodacom as more than just a telecommunications company. Vodacom Financial Services is a key acceleration unit within the Vodacom group, encompassing a wide range of financial and digital products. The goal is to provide the best segmented propositions and customer experience within our digital ecosystem.

Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services aims to be a best-in-class, customer-centric company.

The role is responsible for growing and driving revenue, sales, and marketing-related KPIs for the various products within Vodacom Financial Services, including payments, lending, insurance, and digital lifestyle solutions across business and consumer verticals. It will provide clear direction for strategic planning related to go-to-market activities, marketing investment, and retrospective media and creative performance campaign analysis.

This role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Vodacom Financial Services. Outputs include developing GTM campaign strategies and plans to achieve overall marketing, brand, and commercial objectives within the various business units.

The candidate needs to be well-versed in driving ROI through digital media channels, measurement, and performance tracking of budgets against business KPIs. Experience in running on-the-ground activation campaigns is a plus.