Product Marketing Manager

Tower Group South Africa (PTY) Ltd; Midrand; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading telecommunications organization in South Africa seeks a professional to drive revenue and marketing strategies for its financial services product portfolio. The role involves developing go-to-market campaigns, collaborating with cross-functional teams, and focusing on achieving KPIs through digital media channels. Proven experience in ROI tracking and campaign execution is essential.

Qualifications

• Proven experience in driving ROI through digital media channels and performance tracking against budgets and business KPIs.
• Experience in running on-the-ground activation campaigns is a plus.

Responsibilities

• Drive revenue, sales and marketing related KPIs for the product portfolio.
• Provide strategic planning direction for go-to-market activities.
• Develop and execute GTM campaign strategies and plans.
• Collaborate with Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams.
• Focus on driving ROI through digital media channels.

Job description

Overview

Role purpose :

The primary focus is on promoting Vodacom as more than just a telecommunications company. Vodacom Financial Services is a key acceleration unit within the Vodacom stable, encompassing a wide range of financial and digital products. The goal is to provide the best segmented propositions and customer experience within our digital ecosystem. Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services is striving to be a best-in-class customer centric company.

Responsibilities

• Drive revenue, sales and marketing related KPIs for the Vodacom Financial Services product portfolio (payments, lending, insurance, and digital lifestyle solutions) across business and consumer verticals.
• Provide clear direction for strategic planning related to go-to-market activities, marketing investment, and retrospective media and creative performance campaign analysis.
• Develop and execute GTM campaign strategies and plans to deliver on overall marketing, brand and commercial goals within various business units.
• Collaborate closely with Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams to align on marketing and commercial objectives.
• Focus on driving ROI through digital media channels, with measurement and performance tracking of budgets against business KPIs. Experience with on-the-ground activation campaigns is a plus.

Collaboration

The role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Vodacom Financial Services to ensure cohesive GTM campaigns and performance outcomes.

Qualifications / Experience

• Proven experience in driving ROI through digital media channels and performance tracking against budgets and business KPIs.
• Experience in running on-the-ground activation campaigns is a plus.