Product Marketing Manager

Hyperiondev; Johannesburg; Hybrid; ZAR 30 000 - 70 000; Full time

Job summary

Join a forward-thinking company that is a leader in tech education and social impact. As a Product Marketing Manager, you'll play a crucial role in defining go-to-market strategies and driving product success. This position offers the chance to work in a hybrid environment, collaborating with top edtech leaders while making a meaningful difference in education. You'll have the opportunity to enhance your marketing skills, engage with diverse stakeholders, and contribute to initiatives that empower learners globally. If you're passionate about tech and education, this role is perfect for you.

Benefits

Hybrid work options

Opportunity to learn new tech skills

Work with top edtech leaders

Engage in meaningful work

Qualifications

• 3+ years in digital consumer marketing with a strong understanding of marketing funnels.
• Experience managing large-scale international marketing projects preferred.

Responsibilities

• Develop and execute marketing strategies for product positioning.
• Collaborate with stakeholders to support marketing operations and quality control.

Skills

Digital Marketing

Project Management

SEO

Content Creation

Market Research

Education

Diploma in Business

Degree in Marketing

Tools

Project Management Tools

Website/Data Analysis Tools

Content Calendars

Job description

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world.

We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers.

We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work. We are dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, lowering the cost of accessible technology education.

This model has been successful, allowing us to reach millions of learners a year from over 60 countries.

We have partnered with government bodies such as the UK's Department for Education, which provides scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the UK's National Health Service (NHS). We're backed by nearly investors, having raised the largest crowdfunding round of funding for an edtech company in history.

As a primarily bootstrapped, profitable, and scale-up tech business, join us as we work to make the world a more stable, safer, and fair place.

About the Role

Own best practice product positioning strategy through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way.

As a Product Marketing Manager, you will define go-to-market strategies, product launches, and lifecycle marketing initiatives to ensure product success and market adoption.

Drive HyperionDev's overall Cost Per Lead & Registration down across all brands, while growing conversions to trial and sale through quality, on-brand marketing that creates brand equity and thought leadership.

Define the strategic and tactical direction for all marketing collateral produced by the creative studio, aligning with partner co-marketing expectations and HyperionDev or CoGrammar brands.

Responsibilities

• Develop and execute marketing strategies to improve product positioning in local and international markets.
• Establish detailed documentation, including visual style guides and copy guidelines.
• Act as a product champion to inform marketing strategy with product marketing intelligence.
• Be an evangelist for our solutions and monitor performance to educate stakeholders.
• Understand content performance across channels and generate organic traffic through smart channel mixing and SEO.
• Build detailed customer personas to inform sales and marketing activities.
• Develop product positioning and messaging based on performance, research, and competitor intelligence.
• Collaborate with internal and external stakeholders, especially higher education marketing teams.
• Support marketing operations and ensure quality control of collateral.
• Provide updates on performance metrics related to user engagement and campaign effectiveness.
• Develop and execute go-to-market plans for new product launches and features.
• Implement lifecycle marketing strategies to maximize customer retention and loyalty.
• Conduct competitor analysis to inform product development and marketing decisions.
• Support sales with product knowledge, tools, and training.

Requirements

Minimum: Diploma in Business, Marketing, or Communications; 3+ years in digital consumer marketing; 1+ years project management experience; 1+ years marketing education-related products; strong understanding of digital marketing, funnels, social media, and PR.

Preferred: Degree in Marketing or Communications; 4+ years in high-growth consumer marketing; 2+ years managing large-scale international marketing projects; experience in edtech and software development space; proficiency with content calendars, project management tools, website/data analysis, and developing go-to-market strategies.

Benefits

• Hybrid work options, including remote opportunities.
• Opportunity to learn new tech skills through our coding bootcamps.
• Work with top edtech leaders across Africa, Europe, and the US.
• Join a high-performing, ambitious tech company making a social impact.
• Engage in meaningful work that improves access to education and tech careers.

Please note that this is a full-time role.