Product Marketing Manager

The primary focus is on promoting Vodacom as more than just a telecommunications company.

Vodacom Financial Services is a key acceleration unit within the Vodacom stable, encompassing a wide range of financial and digital products.

The goal is to provide the best segmented propositions and customer experience within our digital ecosystem. Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints.

To support this vision, Vodacom Financial Services is striving to be a best-in-class customer-centric company. The role is responsible for growing and driving revenue, sales, and marketing related KPIs for the various products within the Vodacom Financial Services stable including payments, lending, insurance, and digital lifestyle solutions across business and consumer verticals.

It will provide clear direction for strategic planning related to go-to-market activities, marketing investment, and retrospective media and creative performance campaign analysis. This role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Vodacom Financial Services.

Outputs include driving GTM campaign strategies and plans to deliver on overall marketing, brand, and commercial goals within the various business units. The candidate needs to be well-versed in driving ROI through digital media channels, as well as measurement and performance tracking of budgets versus business KPIs.

Experience in running on-the-ground activation campaigns is a plus.