Product Marketing Manager

HyperionDev; Durban; Hybrid; ZAR 300,000 - 600,000; Full time

Job summary

Join a forward-thinking company that is a leader in tech education, dedicated to closing the global skills gap. As a Product Marketing Manager, you'll own the product positioning strategy and drive marketing initiatives that enhance brand equity and market adoption. Your role will involve executing go-to-market strategies, managing stakeholder relationships, and leveraging data to inform decisions. This is an exciting opportunity to work in a hybrid environment, with flexibility and the chance to enroll in coding bootcamps. Be part of a mission-driven team that values growth and innovation in the tech space.

Benefits

Hybrid work options

Opportunity to enroll in Coding Bootcamps

Flexible schedule

Work with top tech leaders

Qualifications

• 3+ years of marketing experience in a high growth digital consumer-marketing space.
• Excellent written and verbal communication skills are essential.

Responsibilities

• Develop and execute marketing strategies to improve product positioning.
• Conduct competitive analysis to inform marketing decisions.

Skills

Digital Marketing

Project Management

Content Performance Analysis

Customer Research

Stakeholder Management

Excellent Communication Skills

Analytical Skills

Education

Diploma in Business, Marketing or Communications

Degree in Marketing or Communications

Tools

Asana

Basecamp

Trello

Job description

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

• Own best practice product positioning strategy, through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way. As a Product Marketing Manager, you will also play a crucial role in defining the go-to-market strategy, product launches, and lifecycle marketing initiatives to ensure product success and market adoption.
• Drive HyperionDev's overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.
• Define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev or CoGrammar brands.

RESPONSIBILITIES

• Marketing Strategy: You'll build and execute a marketing strategy to help improve the positioning of HyperionDev and/or partner products in the local and international markets, with the goal to help Performance Marketing & University Partnerships achieve product-market fit.
• Establish Detailed Documentation: You'll own the visual style guides, the copy guidelines and restrictions and be the first line of defence and QA in the team.
• Product Champion: Help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
• Content Performance: Understand what content works on which channels and how to generate large volumes of earned and unpaid/organic traffic through smart channel mixing and SEO.
• Customer Research: Build detailed personas by brand or product and gain a deep understanding of the markets we serve to help inform sales and marketing activity.
• Product Positioning and Messaging: Using performance, customer research and competitor intelligence, develop product positioning and messaging, including USPs, our differentiators & possible use cases.
• Stakeholder Management: Work collaboratively with a wide range of internal and external stakeholders - especially higher education institutions marketing teams.
• Marketing Operations: Efficiently support Production / Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally depending on the nature of the brand.
• Performance Metrics: Support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.
• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
• Lifecycle Marketing: Implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
• Competitive Analysis: Conduct regular analysis of competitor products and strategies to inform product development and marketing decisions.
• Sales Enablement: Provide the sales team with necessary product knowledge, sales tools, and training to effectively sell our products.

REQUIREMENTS

Minimum:

• A Diploma in Business, Marketing or Communications field.
• At least 3 years of marketing experience in a high growth and digital consumer-marketing space.
• 1+ years of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope.
• At least 1 year of experience marketing education-related products.
• Deep understanding of digital marketing and marketing funnels.
• Experience working in a marketing team with diverse skill sets.
• Experience working with clients and partners towards creative alignment.
• Experience with management of suppliers and 3rd party agencies.
• A self‐starter who thrives in a fast‐paced environment.
• Thorough understanding of various online and offline marketing funnels.
• Excellent written and verbal communication skills.
• Detailed understanding of Social Media marketing, Comms and PR.

Preferred:

• Degree in Marketing or Communications.
• 4+ years of marketing experience in a high growth consumer-marketing space.
• 2+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level.
• 2+ years of experience marketing education-related products.
• An understanding of the software development space.
• Experience with content calendars and scheduling tools.
• Experience with project management tools like Asana, Basecamp or Trello.
• Managing sprints involving marketers and developers.
• Management of external suppliers and freelancers.
• Detailed knowledge of Website / Data Analysis.
• Detailed reporting on key website and social media metrics, including Google Ads, Meta Ads and the like.
• Experience in developing and executing go-to-market strategies.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to create compelling sales enablement materials and product content.

BENEFITS

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus.

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.

• Please note that this is a full-time role.