Product Marketing Manager

Edge Executives; Centurion; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An established industry player is seeking a dynamic Product Manager to spearhead innovative product strategies that align with business goals. This role focuses on enhancing market share and volume growth through meticulous market analysis and competitive positioning. You will lead cross-functional teams to manage product specifications and lifecycle, ensuring that customer needs are met with exceptional precision. If you have a strong background in product marketing within the automotive sector and possess excellent analytical and project management skills, this is the perfect opportunity for you to make a significant impact in a collaborative environment.

Qualifications

• 7-10 years of professional experience in product marketing or planning.
• Minimum 5 years in an automotive OEM setting.

Responsibilities

• Conduct market mapping and segment analysis for volume targets.
• Develop integrated marketing strategies for product launches.

Skills

Market Research

Pricing Strategy

Product Lifecycle Management

Project Management

Stakeholder Engagement

Analytical Skills

Microsoft Office (Excel & PowerPoint)

Education

Honours degree in Marketing (BCom / BA)

Engineering background

Job description

Job Description

This role involves developing and implementing robust product strategies aligned with business objectives, focusing on volume and market share growth.

Key Responsibilities:

1. Conduct market mapping and segment analysis, forecasting volume targets based on industry trends and economic indicators.
2. Perform detailed price-volume mapping and competitor pricing analysis to define strategic positioning.
3. Manage product specifications and unique selling propositions through rigorous competitive benchmarking.
4. Oversee a diverse portfolio including SUVs, LCVs, and commercial vehicles.
5. Drive periodic performance reviews and life cycle action plans to adapt to evolving market needs.
6. Lead spec management and product variant control with internal and global teams.
7. Address technical and warranty issues through cross-functional collaboration.
8. Design and manage research programs to gather market insights and inform product development.
9. Organize customer clinics, focus groups, and dealer engagements for feedback collection.
10. Conduct visits with rental and fleet clients to understand fleet-specific needs.

Marketing & Launch Execution

• Develop integrated marketing strategies for product launches, leveraging key USPs and customer insights.
• Coordinate with marketing teams to define target customer profiles and craft compelling messaging.
• Lead launch planning across departments, consolidating go-to-market strategies for approval.

Product & Accessory Development

• Identify opportunities for local product variants based on unmet customer needs.
• Collaborate on local part development, ensuring compliance with technical and homologation standards.
• Support accessory development initiatives to enhance vehicle appeal.

Project Management & Communication

• Manage project timelines and milestones for new model launches in coordination with global teams.
• Maintain comprehensive project documentation, track action items, and mitigate risks.
• Deliver impactful product presentations and training materials internally and externally.

Qualifications & Experience

• Honours degree in Marketing (BCom / BA); engineering background advantageous.
• 7-10 years of professional experience, with at least 3-5 years in product marketing or planning.
• Minimum 5 years in an automotive OEM setting.
• Skills in market research, pricing strategy, product lifecycle management, and proficiency in Microsoft Office (Excel & PowerPoint).
• Experience working with R&D, technical teams, and accessory development is highly beneficial.

What We're Looking For

• Exceptional analytical and project management skills.
• Strong presentation and stakeholder engagement abilities.
• Ability to translate data into actionable strategies.
• Innovative, customer-first, and dealer-centric mindset.
• Resilient, collaborative, and capable of thriving under pressure.