Product Marketing Manager

Ozow Proprietary Limited; Cape Town; On-site; ZAR 60,000 - 90,000; Full time

Job summary

Join a leading fintech company as a Product Marketing Manager! This strategic role is pivotal in shaping go-to-market strategies, driving product positioning, and facilitating cross-functional collaboration. If you have a robust background in product marketing and a passion for innovation, we invite you to apply and be part of Ozow's mission to redefine payment solutions in South Africa.

Qualifications

• 5+ years experience in Product Marketing or related roles.
• Strong understanding of the payments landscape in South Africa is advantageous.
• Experience in B2B SaaS or fintech environments required.

Responsibilities

• Lead market research to validate product-market fit.
• Develop and execute go-to-market strategies for products.
• Serve as liaison between Marketing, Sales, and Product.

Skills

Market Research

Go-to-Market Strategy

Content Creation

Cross-Functional Collaboration

Communication Skills

Education

Bachelor's Degree, Diploma, Certificate

Tools

CRM platforms

Marketing automation tools

Analytics dashboards

Job description

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact.

Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.The RoleWe are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product.

This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow's products effectively.This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.Key ResponsibilitiesLead qualitative and quantitative research to validate product-market fit before development begins.Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.Identify emerging trends, customer pain points, and industry shifts to ensure Ozow's offerings remain relevant, differentiated, and competitive.Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.Champion the voice of the customer / merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.Go-to-Market Strategy and ExecutionDevelop and lead go-to-market strategies for new products, features, and improvements across our full suite : Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.Build and execute launch plans, timelines, and stakeholder communications.Cross-Functional Collaboration and IntegrationServe as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.Drive the development of business cases and product narratives pre-development to ensure product-market fit.Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.Positioning, Messaging and StorytellingOwn the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.Translate technical features into compelling value propositions tailored to target audiences and verticals.Content Development and EnablementCreate and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.Maintain a centralised content hub / repository for the Commercial team to easily access up-to-date collateral.Insights and ResearchConduct competitive research, win / loss analysis, and customer interviews to inform strategy and refine messaging.Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.Customer Experience and Journey OptimisationWork with UX, Product, and Client Success teams to optimise the end-to-end merchant journey.Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.Performance and AnalyticsDefine and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.What You'll Need5+ years' experience in Product Marketing or related roles within a B2B SaaS or fintech environment.Strong understanding of the payments landscape in South Africa is an advantage.Experience working with CRM platforms, marketing automation tools, and analytics dashboards.Proven ability to work cross-functionally and influence multiple stakeholders.Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.Experience with building business cases, conducting market research, and managing product positioning.Ability to thrive in a fast-paced, entrepreneurial environment.During the interview process you will meet with the People team, the hiring manager, and relevant CSuite.

Be prepared to complete a technical assessment that will showcase your skills.Join Ozow and become part of an elite force that challenges the ordinary and achieves the extraordinary.

If you're driven to make an impact, embrace challenges, and seek unparalleled opportunities for growth, your journey starts hereplianceAs a fintech company, we prioritize data security and compliance.

Due to the sensitive nature of our work, we require individuals with a high level of integrity and trustworthiness to ensure adherence to financial regulations and industry standards.Ready to be exceptional?Apply now!Keen to know more?Interested in joining our rocket ship?To find out more about life atOzow, head over to our Careers Page here!Apply for this job

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