Product Marketing Analyst

Job Location : Gauteng, Pretoria Deadline : May 25, 2025

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GPDS / Milestone Development

• Complete Market Equations in support of all GPDS Marketing Deliverables to meet future model program requirements, including product, packaging, pricing actions, and program volumes to maximize customer desirability and company/dealer profitability.
• Conduct industry, segment, and competitor analysis to support program positioning.
• Develop Pricing Strategy.
• Ensure vehicle line programs meet financial guardrails at various milestones.

Cycle Plan

• Input market wants into cycle plan studies.
• Support the development of the Cycle Plan Portfolio.
• Develop FPVs with Cycle Plan program input.
• Create annual PVAs.

Program Setup

• Ensure PDL & compile Order Guide accurately for SAF product group.
• Align all program inputs and changes with key local market stakeholders.
• Lead Go To Market process to ensure timely and quality vehicle line launches.
• Coordinate delivery of Product and Brand launch activities, including Day 1, Marketing Brief, OBV's, Order Guides, Dealer Pre-sell pack, Website & Brochure brief, Pricing, M&M Codes, Final Dealer Sell Pack.

Brand Marketing

• Support all activities relevant to the nameplate.
• Collect and maintain market and competitive data on assigned vehicle lines.
• Lead franchise room discussions to monitor business health and drive growth and profitability.
• Support monthly option mix forecasts and alignment.
• Assist in annual Pricing Strategy Development.

Governance

• Lead/support governance activities for the Marketing Operations Review Meeting.
• Develop and discuss papers for responsible vehicle lines.
• File papers 48 hours before meetings; publish minutes 48 hours after.
• Review Cycle Plan and Milestone inputs with stakeholders prior to submission for alignment.
• Provide planning and leadership for Product Marketing Specialists.

Education

• National Diploma or Bachelor's degree in marketing, sales, or equivalent.

Experience

• At least 5 years of automotive experience in Marketing & Sales or similar roles.
• Previous Product Marketing experience preferred.
• Experience in Sales, Retail, or Business Development roles.