Product Marketer

LexisNexis; Johannesburg; On-site; ZAR 300,000 - 600,000; Full time

Job summary

An established industry player seeks a dynamic Supervisor of Product Marketing to drive innovative marketing strategies. In this role, you will leverage your marketing acumen to research business trends, analyze campaign results, and optimize customer engagement. With a focus on collaboration, you will enhance product positioning and contribute to segment growth. The company champions a healthy work/life balance, offering flexible hours and numerous wellbeing initiatives. If you're passionate about marketing and eager to make a significant impact, this is the perfect opportunity for you.

Benefits

Flexible working hours

Wellbeing initiatives

Shared parental leave

Study assistance

Sabbaticals

Qualifications

• Significant experience in marketing and/or product management is essential.
• Strong communication skills are necessary for effective collaboration.

Responsibilities

• Plan and implement marketing strategies and communication plans.
• Conduct market research and analyze campaign results.

Skills

Marketing Acumen

B2B Sales Experience

Communication Skills

Customer Retention

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Analytics Tools

CRM Software

Job description

Do you have excellent marketing acumen?

Do you enjoy collaborating cross-functionally to deliver on common goals?

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the Role

As Supervisor, Product Marketing, you will plan and implement marketing strategies and communication plans. To ensure success, you will research business trends, competition, and opportunities, and analyze campaign results.

Responsibilities

• Marketing and customer research (Persona creation, competitor analysis, touch points).
• Messaging and positioning of product segment.
• Organizing campaigns and launches.
• Measuring and optimizing: reach; conversions (Lead generation), retention, satisfaction, and loyalty.
• Contributing to segment growth; new sales, conversion rate, retention.
• Collaborating and communicating.

Requirements

• Significant experience in marketing and/or product management.
• Experience in B2B sales or understanding of the sales function, and software solutions background.
• Good written and verbal communication skills.
• Ability to bring in new sales.
• Ability to retain existing Lexis Nexis customers for the particular segments.
• Demonstrate proficiency with concepts and processes.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK, or please contact 1-855-833-5120.

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