Product Marketer

LexisNexis (Proprietary) Limited Company; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading company in the legal and business information field is seeking a Supervisor for Product Marketing in Johannesburg. The role entails planning and executing marketing strategies, analyzing business trends, and managing campaigns to foster segment growth and customer retention. Candidates with robust marketing and product management experience, particularly in B2B settings, will thrive in this dynamic environment which values work/life balance and offers flexible work options.

Benefits

Flexible working hours

Wellbeing initiatives

Shared parental leave

Study assistance

Sabbaticals

Qualifications

• Significant experience in marketing and/or product management.
• Experience in B2B sales or understanding of the sales function.
• Software solutions background preferred.

Responsibilities

• Plan and implement marketing strategies and communication plans.
• Organize campaigns and launches, measure performance.
• Conduct marketing and customer research.

Skills

Good written and verbal communication skills

Ability to generate new sales

Ability to retain existing customers

Proficiency with relevant concepts and processes

Job description

As Supervisor, Product Marketing, you will plan and implement marketing strategies and communication plans. To ensure success, you will research business trends, competition, and opportunities, and analyze campaign results.

Responsibilities

1. Marketing and customer research (Persona creation, competitor analysis, touch points).
2. Messaging and positioning of product segment.
3. Organizing campaigns and launches.
4. Measuring and optimizing reach; conversions (lead generation), retention, satisfaction, and loyalty.
5. Contributing to segment growth; new sales, conversion rate, retention.
6. Collaborating and communicating effectively.

Requirements

1. Significant experience in marketing and/or product management.
2. Experience in B2B sales or understanding of the sales function and software solutions background.
3. Good written and verbal communication skills.
4. Ability to generate new sales.
5. Ability to retain existing LexisNexis customers within the specific segments.
6. Proficiency with relevant concepts and processes.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working environment with numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals to help you meet your immediate responsibilities and long-term goals.

• Flexible working hours to help you work when you are most productive.