Product Manager - Surgical

Findojobs South Africa; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading company in Johannesburg is seeking a Surgical Product Manager to oversee product marketing, budget development, and customer relations. The role involves integrating strategic plans into actionable marketing initiatives, ensuring effective product management, and maintaining strong supplier partnerships for optimal business performance.

Qualifications

• Strong understanding of surgical products and market trends.
• Experience in budgeting and strategic planning.
• Excellent communication and relationship management skills.

Responsibilities

• Develop and manage strategic marketing plans for surgical products.
• Budgeting and forecasting sales and expenses.
• Maintain relationships with key customers and suppliers.

Skills

Planning

Budget Management

Customer Relationship Management

Product Knowledge

Market Analysis

Job description

A well established company based in Johannesburg, requires a Surgical Product manager

DUTIES : Planning

Integrates companies' strategy for its Surgical business into Product Marketing Plans

Analyses market trends on a Quarterly basis & updates Marketing Plans

Plans initiatives to meet the Product Marketing Plan objectives per product

Pro-actively manages the tasks associated with various objectives without supervision or reminding

Reviews Product Marketing Plan weekly to ensure that strategic objectives are being managed and met

Plans tasks for the week based onstrategicobjectives, promotionalobjectivesand ad hoc requirementseachMondayon Microsoft One Note andexecutes them meeting reasonable deadlines as per plan

Reports back on the outcome of this monthly in the Product Manager Sales Report

Budgeting

Develops annual sales and expense budgets in conjunction with the Sales Team, National Sales Manager and Marketing Manager

Build budgets based on in-depth discussion with sales team and national sales manager

Build clear action plans for any plans to maintain or grow business across the product categories

Review budget assumptions and plans on a quarterly basis to ensure that they are still valid in terms of the market

Ensures that budgets are reviewed by Sales Rep and variances analyzed in conjunction with the NSM

Reviews budget assumptions to ensure that plans are in place to ensure that the positive assumptions are actualized, and the negative assumptions are mitigated

Provides effective communication & management of promotional initiatives

Sales force is adequately trained to effectively promote Surgical products

Communicating important changes in product information, product launches, changes in contracts via e-mail & Yammer

Speaks to salespeople to assess the effectiveness of products and initiatives in conjunction with National Sales Manager

Training needs are regularly analyzed

Training is conducted via Teams, in-person or at National Sales Meetings

Key Customer Relations

Develops a strong partnership with Hospital Groups, Department of Health and complementary suppliers

Company achieves "Preferred Supplier" status to facilitate the award of business and contracts?

Key contacts with key customers are phoned once a month to maintain relationships

Customer & supplier relationships are managed actively every month

Assists with Road Shows and Congresses

Key customers to be visited at least twice a year incorporating a meaningful agenda to develop and maintain these relationships

Complementary suppliers' views company as a preferred vendor of products to their business to ensure that contact is in fact made and ensure that the objective of each contact is measured

Product Knowledge

Develops an excellent working knowledge of all company and competitor products by actively gathering and analyzing information by attending training courses, reading, reviewing websites etc.

Maintain competitive knowledge to create and adjust sales strategies

Provides product training to the sales force in conjunction with the Product Managers when required

Assists sales force in customer meetings when additional product information is required

Reviews competitor websites on a weekly basis to understand whether there have been any new product releases or changes

Reviews supplier websites once a week to understand whether there have been any new product releases or changes

Communicates with National Sales Manager & Sales Team monthly to understand the competitive activities in the market

Keeps a competitor matrix updated monthly per product

Works with the CE Team and MD to create relevant pricing for customers and projects.

Manages, specs and signs off all quotes for surgical equipment.

Pricing is developed through a combination of negotiating with suppliers and analyzing competitor pricing to be competitive in the market.

Surgical Quotes are developed based on the specific needs and configuration identified by the customer and are approved and sent out 48 hours from request?

Information is continuously collected and analyzed monthly

Monitoring / advising suitable pricing levels for exceptional orders

Completes Surgical product tenders & contracts

Influences tender specifications to suit company products

Surgical tenders are submitted on time and completed within a reasonable timeframe

Maintains contact with tender authorities and advises them on standards and specifications?

Prepare in advance for Tenders by ensuring that all product related documents are already organised and ready

Plan, execute & review action plans to maintain positive perception of company products before a tender is up for renewal

Train Marketing Supervisor & Assistant to do administrative tender related tasks and delegate to them during tenders

Reporting

Prepare monthly, quarterly and annual sales forecasts

Manage to meet / exceed monthly, quarterly and annual sales forecasts

Monthly Product and Territory Sales reports

Sales & GP reports & Marketing reports for Suppliers

All reports are produced on deadline without delay

Reports are presented with insights and recommendations for corrective or next actions

Reports are NOT provided purely as data without the relevant analyses, insights & recommendations

ll reports are produced by their respective deadlines without delay

All reports are produced on schedule without delay

Presents sales performance against budget and makes recommendations as required to ensure future success, with adequate and effective reporting produced on schedule

Sales campaigns, contracts, initiatives and low performing products are actively reviewed each month and analysis is done proactively to gain insight and provide recommendations

Quarterly sales campaign information from Goldmine is reviewed and reported on monthly

Product Database Maintenance

Maintains a database of all company Surgical products which contains :

Competitive products

Marketing Plans

Product presentations

Database is up to date and information can be easily retrieved by sales team?

The website is reviewed monthly to ensure that all product information is up to date, discontinued products are removed, and new products are added

The company Sales Team Product Info folder is reviewed monthly to ensure that all product information is up to date, discontinued products are removed, and new products are added

When anything is added or removed a message is sent over e- mail and on Yammer

Marketing Support

Acts as an adviser on :

All company Surgical products

Competitive Products

Maintains supplies of promotional material

Prepares & presents staff training programmes on products & technical matters

Constantly updates knowledge

Current electronic and printed promotional material is always available

Training material is available & can be presented professionally

Product Promotional Activities

Builds clear product marketing plans

Develop product promotions in line with marketing objectives & latest Product Management trends, utilizing the following tools :

Print Advertising

Electronic Newsletter

SteriView

Articles for Journals

Product In-services

Website

Key Opinion Leader emails

Public Relations

Road shows

Congresses

Researches and keeps up to date with the latest Product Management trends

Sales Promotional campaigns are developed in conjunction with the National Sales Managers & the Marketing Manager and presented at Sales meetings

Non-Sales product promotions are developed in conjunction with the Marketing Manager and flighted in the appropriate media

Product Promotions from Marketing plans are managed on a weekly basis to ensure that the activities are being executed on time and correctly

Quarterly sales campaigns are constantly managed on Goldmine to ensure that the sales team are executing them as per plan

Follow ups with sales team are done to assist or check the progress on campaigns based on information from Goldmine

Social media, ENL, and e-mail signature content is proactively managed on the Promotions Master document on OneDrive monthly. i.e. updated before weekly marketing meetings

Market Development

Keeps up to date with new technology trends

Identifies new opportunities for current and existing products, in line with the company's strategic objectives

Conducts feasibility studies on new opportunities and produces Marketing Plans for new products where appropriate

Plans and monitors for new product launches

Attend symposia & trade shows, read journals, make use of the Internet

Spend time with customers

Projects are produced for potential new opportunities

New Opportunity screens and feasibility studies are produced

Reviews the appropriate websites, LinkedIn groups and websites to keep up to date with the latest trends and topics concerning the Surgical product range

Reviews the appropriate websites, LinkedIn groups and websites to keep up to date with the latest trends and topics concerning the Surgical product range

Controlling

Constantly monitors the effectiveness of promotional campaigns by assessing outcomes

Monitors Sales, Gross Profit margins against budget for each product group

Sales & Marketing promotional campaigns are monitored in conjunction with the National Sales Manager and corrective action is taken if required

Takes corrective action in conjunction with the Finance and other appropriate departments where necessary

The sales team activities are reviewed on Goldmine to track the progress and effectiveness of the quarterly promotional campaigns?

The sales team activities are reviewed on Goldmine to track the progress and effectiveness of the quarterly promotional campaigns

Follow ups are done with the sales team to gather more information or assist with any problems

Monitoring and advising on exceptional orders received for Surgical

Quality Management

Investigates and manages all Surgical Product Complaints and initiates and manages all Supplier Product complaints

Ensures that the most up- to-date Product information is available and accessible including :

Technical Data Sheets

Safety Data Sheets

All complaints are resolved timeously

All product files are kept up-to- date and available to staff

All supplier assessments are completed timeously

Feedback from customer / product surveys is investigated and analysed?

Monthly reporting on product complaints and supplier complaints

Monthly reporting of customer surveys / feedback

CE Mark or other product certification certificates

Other relevant documents

Completes new and periodic Supplier assessments in terms of the QMS requirements

On an ad-hoc basis or for new products, manages a customer / product survey process to obtain feedback on the safety, quality & effectiveness of the product

Performs Post-Market Surveillance activities to identify any potential issues relating to the Surgical products sold by the company