Product Manager

Pharma Dynamics (Pty) Ltd; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Pharma Dynamics (Pty) Ltd in Wes-Kaap is seeking a Marketing Brand Manager to develop and implement brand strategies, driving targets in line with divisional goals. You will work with the Divisional Marketing Manager, RSMs and Reps to translate strategies across the value chain.

The role emphasizes compliance with the Marketing Code Authority, budgeting, planning, advertising management, and market intelligence to support launches and sales growth.

Qualifications

Responsibilities

• Achieve and exceed set brand and portfolio targets.
• Develop brand strategies aligned to divisional requirements.
• Ensure effective implementation of strategies down the value chain with RSMs and Reps.
• Ensure compliance with Marketing Code Authority principles and company policies.
• Effective planning, budgeting, and advertising management; forecast accuracy.
• Align with Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.

Skills

CRM

Tools

SmartPharm

Job description

• Achieve and exceed set brand and portfolio targets, in line with planned requirements.
• Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager.
• Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
• Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
• Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
• Effective planning, budgeting, and advertising management
• Forecast accuracy
• Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
• Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts
• Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
• Achieve top and bottom-line objectives as per Organisational goals
• Recommend and assist sales with market penetration strategies to reach expectations.

Key Responsibilities

• Achieve and exceed set brand and portfolio targets, in line with planned requirements.
• Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager.
• Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
• Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
• Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
• Effective planning, budgeting, and advertising management
• Forecast accuracy
• Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
• Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts
• Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
• Achieve top and bottom-line objectives as per Organisational goals
• Recommend and assist sales with market penetration strategies to reach expectations.

Strategy and Planning

• Achieve and exceed set brand and portfolio targets, in line with planned requirements.
• Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager.
• Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
• Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
• Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
• Effective planning, budgeting, and advertising management
• Forecast accuracy
• Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
• Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts
• Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
• Achieve top and bottom-line objectives as per Organisational goals
• Recommend and assist sales with market penetration strategies to reach expectations.

Management

• Comply with set administration and operational (SOP) standards.
• Review and approve:
  • Marketing material sign-off
  • Packaging material sign-off
  • CCP acknowledgement
  • Expenses
  • Advertising

• Research, develop and manage:
  • Brand plans
  • Divisional budgeting and spending along with monthly tracking analysis
  • NPL market success
  • Pricing Strategies to meet revenue and profitability goals
  • Forecasting (stock provisions) - Tracking of market share and evaluating any changes in the market to allow fast reaction to competitor activities
  • Marketing Code and internal process adherence

Networking

• Attend congresses as required
• Work in field with TM’s (reps) to ascertain their implementation of strategies and effective use of promotional material
• Identify training gaps in field (product, education, implementation)
• Manage and improve external stakeholder relations and company reputation
• Keep up to date with the latest pharmaceutical and consumer trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers.
• Monitor competitor activity and competitors’ products and provide timeous feedback to internal commercial stakeholders.

Digital And Automation

• Update and utilise:
  • CRM application to detailing app
  • Sales systems
  • Sales training and induction
  • SmartPharm
  • POS utilization measures