Product Analyst (Vehicles)

Findojobs South Africa; Gauteng; On-site; ZAR 300,000 - 400,000; Full time

Job summary

An international automotive company is seeking a Product Analyst in Sandton to conceptualize and implement after-sales campaigns aimed at improving dealer performance. The ideal candidate should possess a relevant degree and a minimum of 3 years in sales or marketing, with advanced skills in data analysis tools like Power BI. This role involves developing business cases and engaging with dealers for market insights.

Qualifications

• Minimum of 3 years' experience in sales, after-sales, dealer operations, or marketing.
• Knowledge of automotive OEM/importer and dealer after-sales operations is desirable.
• Experience with sales, marketing, and customer loyalty strategies.

Responsibilities

• Conceptualize, develop, and implement after-sales campaigns.
• Develop business cases for campaigns and present them to management.
• Conduct market research and analysis for the business.

Skills

Advanced skills in MS Office

Data analysis tools (Power BI, Tableau)

Strong communication skills

Analytical and critical thinking

Education

National Diploma or Bachelor’s degree in Commerce, Sciences, Engineering, Data, or IT

Tools

Power BI

Tableau

Python

Google Analytics

Job description

Our client is an international automotive OEM producer of motor vehicles and is currently recruiting for a Product Analyst position based in Sandton.

Job Role Summary

Conceptualize, develop, and implement after-sales campaigns and promotions to improve dealer throughput and ensure the achievement of genuine parts sales objectives.

Develop business cases for proposed campaigns and promotions, present them for approval to after-sales management and finance controlling, and support projects within the after-sales division, including market research and analysis. Provide support to strategic projects within the after-sales business unit.

Key Duties

1. Conceptualize, develop, and implement after-sales campaigns and promotions to improve dealer throughput and achieve genuine parts sales objectives.
2. Develop business cases for campaigns and promotions, and present them for approval to management and finance teams.
3. Support projects related to own workshop and over-the-counter channels within after-sales.
4. Conduct market research and analysis as required by the business.
5. Support strategic projects within the after-sales business unit.
6. Write marketing briefs for campaigns and promotions, and present them to marketing communications and creative/media agencies.
7. Conduct Homogeneous Parts Groups (HPGs) analysis to identify declining groups and parts for potential campaigns.
8. Monitor and report on dealer performance related to campaigns and promotions.
9. Engage regularly with dealers to gather market intelligence, identify trends, and solicit ideas for new campaigns.
10. Assist with dealer queries related to product management activities.
11. Coordinate dealer parts incentive programs, including target setting and incentives to boost brand performance and parts turnover.
12. Conduct dealer workshops to communicate campaign details.
13. Support field teams with relevant campaign and performance data.
14. Develop programs to enhance customer loyalty and retention.
15. Assist with departmental activities like bulk deals, Save a Car, Save a Job, etc.

Qualifications & Experience

1. National Diploma or Bachelor’s degree in a relevant field such as Commerce, Sciences, Engineering, Data, or IT.
2. Minimum of 3 years’ experience in sales, after-sales, dealer operations, campaigns/promotions management, or marketing.
3. Advanced skills in MS Office and data analysis tools (e.g., Power BI, Tableau, Python, Google Analytics).
4. Knowledge of automotive OEM/importer and dealer after-sales operations is desirable.
5. Strong communication, conceptual, analytical, and critical thinking skills.
6. Design thinking, self-starter attitude, and team orientation.
7. Experience with sales, marketing, and customer loyalty strategies.
8. Ability to work under pressure and focus on quality.
9. Insightful, data-driven approach with planning and results-oriented mindset.
10. Understanding of marketing and branding parts including pricing, sourcing, and sales.

Application Deadline: Applications must be submitted or contacted by no later than 22nd July 2025.