Product Analyst

Super Group (SGHC); Johannesburg; Hybrid; ZAR 700,000 - 900,000; Full time

Job summary

Super Group (SGHC) is seeking a Product Analyst in Johannesburg to join our Product team. The role focuses on leveraging data, insights, and industry expertise to optimize sportsbook experiences and support strategic decisions.

You will collaborate with Product, Trading, Marketing, and Data teams to improve engagement, retention, and revenue through data-driven product improvements in a fast-paced sportsbook environment.

Qualifications

• 3+ years in Product Analytics, Business Analysis, or similar.
• Experience in Sports Betting, Sportsbook, or iGaming preferred.
• Strong understanding of betting products, markets and KPIs.
• Advanced SQL and data analysis skills.
• Experience with BI/reporting tools (Power BI/Tableau/Looker).
• Excellent stakeholder management and communication skills.

Responsibilities

• Analyse sportsbook performance, customer behaviour and KPIs.
• Develop actionable insights and reporting to guide product decisions.
• Identify opportunities to improve customer journeys and product performance.
• Monitor and evaluate the impact of new features.
• Conduct competitor and market analysis in sports betting.
• Collaborate with cross-functional teams to drive data-driven product improvements.

Skills

SQL

Data analysis

Stakeholder mgmt

Product analytics

Tools

Power BI

Tableau

Looker

Job description

Product Analyst

Johannesburg | Hybrid

We are looking for a Product Analyst with strong Sports Betting and iGaming experience to join our Product team.

In this role, you will leverage data, customer insights, and industry expertise to drive product performance, optimize the sportsbook experience, and support strategic decision-making. You will work closely with Product, Trading, Marketing, and Data teams to identify opportunities that enhance customer engagement, retention, and revenue growth.

Key Responsibilities

• Analyse sportsbook performance, customer behaviour, and key commercial metrics.
• Develop actionable insights and reporting to support product decisions.
• Identify opportunities to improve customer journeys and product performance.
• Monitor and evaluate the success of new product features and enhancements.
• Conduct competitor and market analysis within the sports betting industry.
• Collaborate with cross-functional teams to deliver data-driven product improvements.

Requirements

• 3+ years' experience in Product Analytics, Business Analysis, or a similar analytical role.
• Proven experience within the Sports Betting, Sportsbook, or iGaming industry.
• Strong understanding of betting products, markets, customer behaviour, and sportsbook KPIs.
• Advanced SQL and strong data analysis skills.
• Experience with Power BI, Tableau, Looker, or similar reporting tools.
• Excellent stakeholder management and communication skills.

Ideally, You'll Have

Strong knowledge of pre-match and live betting markets

Understanding of Cash Out, Bet Builder, Accumulators, and promotional mechanics

Commercial awareness of betting performance drivers, margins, and customer engagement metrics

A passion for sports and data-driven decision-making

Ready to Make an Impact?

This is an exciting opportunity to play a key role in shaping the future of a leading sportsbook product. If you're passionate about sports, thrive on turning data into actionable insights, and want to influence product strategy in a fast-paced, high-growth environment, we'd love to hear from you.