Principal Software Engineer

Rad Resources Sa; Gauteng; On-site; ZAR 300 000 - 400 000; Full time

Job summary

An established industry player in the insurance sector is seeking a Digital Campaign and Lead Strategist to enhance their lead generation efforts. This role involves crafting and executing innovative multi-channel campaigns, managing budgets, and utilizing META strategies to maximize conversions. You will play a pivotal role in shaping marketing activities that drive qualified leads and support the sales pipeline. If you are passionate about digital marketing and have a proven track record in campaign management, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years experience in digital campaign management and lead generation.
• Expert level in META strategy and campaign optimization.

Responsibilities

• Develop and execute multi-channel campaigns for lead generation.
• Manage marketing budget and optimize lead quality and conversion.

Skills

Digital Campaign Management

Lead Generation

META Strategy

Budget Management

Reporting and Optimization

Project Support

Event Management

Digital Marketing

Excel

Presentations

Education

Bachelor's degree in Marketing

Postgraduate qualifications

Tools

Facebook Ads

Instagram Ads

Tracking Pixels

Job description

Our client in the Insurance Industry has a vacancy available for a Digital Campaign and Lead Strategist to join their company.

Position is based in Sandton.

Salary: R45 - R55 pm depending on experience.

Responsibilities:

The Digital Campaign & Lead Strategist role is responsible for developing and executing both short- and long-term multi-channel campaigns to generate qualified leads and enhance the sales pipeline within health insurance sectors. This role develops campaign strategies, creates and manages lead generation, oversees the marketing budget, determines the optimal marketing mix, and prioritizes spending to maximize lead quality and conversion. The role will continuously refine and optimize strategies through various mediums to ensure effective lead generation and return on investment.

Key Responsibilities Include:

1. Lead Generation & Digital Campaign Management
2. Analysis & Reporting
3. Project Support & Event Management
4. Marketing and Brand Activities

Minimum Requirements:

Bachelor's degree in marketing, Digital Marketing, or a related field; postgraduate qualifications are preferred. Certifications in design and digital marketing are advantageous. Healthcare management or insurance-related certifications are a plus. Expert level in META strategy. Previous experience in aggressive lead generation campaigns. Experience in building basic strategy for LinkedIn and TikTok as well. Reporting and optimization. Budget Management. Excel. Presentations.

Minimum of 5 years' experience in digital campaign management and lead generation, ideally within insurance or a related field. Experience in digital design, lead generation, and campaign management, particularly in marketing insurance products.

Meta Skills Required:

1. Build Campaigns and Ads for lead generation
2. Tracking Pixel Installation
3. Building of Custom Audiences
4. Location Specific Facebook Ads Targeting
5. Lookalike Audiences
6. Competitor Research
7. Custom Reporting Metrics
8. Higher Quality Conversions
9. Ongoing Bid Improvement
10. Engagement Rate Optimization
11. Time-based Bid Improvements
12. Instagram Ads and Placements
13. Brand Awareness Campaigns
14. Facebook Ads Account Management and Account Auditing

Desired Skills:

Digital Campaign and Lead Strategist, Campaign Management, Lead Generation, META.