Principal Partner Alliances Marketing Specialist

NTT Ltd.; Johannesburg; On-site; USD 50,000 - 75,000; Full time

Job summary

A leading company is seeking a highly skilled Principal Partner Alliances Marketing Specialist to manage and optimize marketing efforts. This role involves collaborating with partners to develop marketing strategies, executing campaigns, and analyzing performance data to enhance brand visibility and generate leads.

Qualifications

• Demonstrated experience in B2B marketing and alliance management.
• Extended experience with partner marketing campaigns and analytics.
• Ability to manage multiple projects and drive measurable results.

Responsibilities

• Develop joint marketing strategies and collaborate with partners.
• Plan and execute marketing campaigns that leverage partner strengths.
• Analyze marketing data to optimize campaigns and drive growth.

Skills

Interpersonal Skills

Campaign Planning

Content Creation

Lead Generation

Project Management

Communication Skills

Analytical Skills

Negotiation Skills

Creative Thinking

Results-Orientated

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Marketing Automation Platforms

CRM Systems

Analytics Tools

Job description

Job title : Principal Partner Alliances Marketing Specialist

Job Location : Gauteng, Johannesburg Deadline : August 15, 2025 Quick Recommended Links

• Jobs by Location
• Job by industries

Your day at NTT DATA

• The Principal Partner Alliances Marketing Specialist is a highly skilled subject matter expert focused on managing and optimizing marketing efforts related to partnerships and alliances.
• This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.

Key responsibilities :

• Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
• Plans and executes the Alliances Partner Annual and / or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
• Plans, coordinates, and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
• Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
• Organizes and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
• Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
• Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
• Creates and manages marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
• Utilizes marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
• Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
• Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
• Performs any other related task as required.

To thrive in this role, you need to have :

• Strong interpersonal skills to build and nurture relationships with partner contacts and internal stakeholders.
• Extended proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
• Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
• Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
• Capability to analyse marketing data and metrics to measure the success of joint initiatives and optimize strategies.
• Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
• Team-oriented mindset with the ability to collaborate across different departments and functions.
• Extended familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Extended understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities
• Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape.
• Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth.

Academic qualifications and certifications :

• Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
• Relevant certifications in partner management, marketing automation platforms (e.g., HubSpot, Market), or related areas is desirable.

Required experience :

• Extended demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing.
• Extended experience in managing or collaborating with partners in a B2B context, ideally within the IT services or technology sector.
• Extended demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations.
• Extended experience in management and development of partnership value propositions collateral.
• Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes.
• Extended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns.
• Extended experience in analysing marketing data and using insights to optimise joint marketing initiatives.
• Sales / Retail / Business Development jobs