Primary Research & Media Analyst

Are you ready to shine and add value to our clients and the strategic teams? As a research and media analyst, you will provide data and insight lead reports, articles, and presentations derived from multiple primary and subscribed research tools.

Your work will be shared with strategists, global office teams, media owners, clients, and broader Publicis Groupe. In Partnership with: The MD of Starcom, The Manager of the Research and Insight Department, The Broader Research & Insights team.

Who we are: We are the human experience company. We create experiences people love and actions brands need. When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out. Data guides us to opportunity, uncovering what people want and how to reach them.

Technology makes personalization and relevance possible.

Creativity makes it magic.

Our Philosophy on Research & Insights: Through the use of primary and subscribed research, we have a wealth of data at our fingertips, but without valuable insight, the data is unable to influence actionable strategic decisions or business outcomes.

• Clients rely on our insights team for accurate monitoring of competitive advertising spend data to ensure that they monitor, timeously respond and maintain their position in the market.
• Clients, strategists, planners, and media investors rely on our market indicator data (media inflation and economic) to ensure effective budget investment.
• Clients and strategists (media & communication) need to stay abreast of consumer behavior changes that shape customers and ultimately their business – the Research & Insights team develop regular trend and landscape updates.
• Media strategists need to remain on the pulse of media consumption changes – holistically within the market, from a channel perspective and at a granular level within each market segment, of each brand and client.
• Strategists (media and communication) need valuable data-led insights that feed the strategic process in order to steer and direct the touchpoint and channel decision-making process, develop meaningful communication and uncover new market opportunities that ultimately deliver business growth and real return on investment.
• Clients and strategists need a deep understanding of the impact we make in partnership – we use brand-lift studies, ad-testing, brand tracking, attribution tools, and Marketing Mix Modeling to show the impact of our work on business outcomes.
• Clients and strategists need to be kept in touch with the latest developments. Because of this, we actively seek out research and analytics talent with the personality, smarts, and attitude to manage multiple work streams, multiple clients, and multiple agency stakeholders.

Starcom wants you to grow and thrive in an environment and within a global community that demands excellence. In return, we provide a culture where everyone's opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.

Job Description

The Researcher & Media Analyst is expected to be data-driven and insights-led. This role demands bravery, presence, and the skills to make a meaningful impact.

Never just taking and executing orders, they are expected to direct, inspire, and add value at every turn. Understanding the impact you have on the business outcomes of our clients brings with it a high level of accountability and responsibility. Collaboration, a willingness to teach others, and a real desire to push the boundaries with the client and the team is essential. Some working outside the traditional nine-to-five may be necessary.

The Job Purpose:

• To be accountable for the successful delivery of primary and subscribed research reports and presentations that successfully deliver against client and strategy briefs.
• To deeply understand the market, audiences, and segments (Humans) that will unlock market growth and opportunity.
• To inspire great strategic work (media & communication).
• To demonstrate real passion, care, and vision for the brands you work on.
• To produce award-winning entries that deliver results – internally and externally.
• Together with the team, successfully meet our client's KPI's and the commercial targets.
• Feed into and respond to regional and global research and insights requests.
• To grow the data-led reputation of the agency through research and media analytics.

What you can expect in an average week:

You will be involved with strategists and clients simultaneously, and it will be important that you develop a good understanding and identify specific business needs for each one. Your average week may include:

• Produce and present competitive advertising expenditure reports, analyses, and reviews.
• Produce and present audience/market insights reports for customers/consumers in South Africa and Africa – media landscape documents - category or market trends – brand-specific consumer/audience profiles & trends.
• Produce and present audience tracking reports and analyses.
• Produce and present media inflation reports and presentations.
• Respond to global data, reports, and insight queries for central services.
• Produce and manage live dashboards/reports in Google Studio or any other preferred Publicis Groupe platform you are trained on.
• Work with the Data Sciences team to build and maintain live dashboards.
• Input into POV's - Points of View documents, including, but not limited to various landscape documents in South Africa and Africa, on eCommerce, social media, media inflation, channel-specific or other required at the time.
• Share skills and knowledge with your teams, strategists, and junior colleagues.
• Source insightful and useful information that would benefit not only media but all the Publicis Groupe companies.

Primary Research

• Research Design and management: Receiving and processing client briefs, scoping and costing projects, developing questionnaires, and achieving client objectives, survey administration and execution, general project management.
• Report preparation and presentation: Data interpretation and report writing, identification and interpretation of insights, document finalization and quality control, present reports.
• Panel Management Support: Panel data cleaning, respondent communication, respondent pay-outs.

New Business Development

• Support business pitches with research and insights requests.
• Actively seek opportunities to cross-sell research and analytics products within the Publicis group of agencies and attract new clients external to the existing group.

Qualifications and Languages:

• English fluency and language skills for effective business writing.
• A qualification in communications, research, analytics, data visualization, or media management.

Experience:

• Must have at least 3 years of experience in media analytics or primary research.
• Most suitable candidates will have skills in both primary research and media analytics.

Hard Skills:

• Numerically strong and analytically able.
• Hungry to learn and grow.
• Strong communicator with effective interpersonal relationships across team and clients.
• Advanced software skills including; Microsoft Word, best-in-class PowerPoint, Excel, Outlook, and web-based applications.
• Must be able to cross-tabulate data – Telmar Survey Time, TGI Choices, GWI online, or other.
• Able to analyze large volumes of data in Excel.
• Efficient at planning workload and tackles multiple projects in an organized fashion.

Soft Skills:

• Open to constructive feedback and challenges accordingly.
• Effective at building relationships and working as a team.
• Shows leadership and decision-making ability.
• Manages change well – adapts and remains flexible to business priorities.
• Ability to collaborate without ego as well as work effectively independently.
• Willing to transfer skills and share knowledge openly.
• Ability to self-start and self-manage.

About the company

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.