Pricing Analyst

AECI; South Africa; Hybrid; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is looking for a detail-oriented Marketing Coordinator to enhance their online presence. This role involves managing Google Ads and Merchant Center, optimizing SEO strategies, and analyzing digital marketing metrics. The ideal candidate will bring 5 years of experience in digital marketing, a data-driven mindset, and a passion for e-commerce. Join a dynamic team where your insights will drive strategic decisions and improve overall marketing effectiveness. If you're ready to make a significant impact in a fast-paced environment, this is the opportunity for you.

Qualifications

• 5 years of experience in digital marketing with a focus on Google Ads and SEO.
• Strong analytical skills and a data-driven mindset.

Responsibilities

• Manage Google Ads campaigns and optimize for performance.
• Implement SEO strategies to enhance organic search rankings.
• Analyze digital marketing metrics and provide actionable insights.

Skills

Google Ads

SEO

Google Merchant Center

Data Analysis

E-commerce Optimization

A/B Testing

Digital Marketing Strategies

Education

Diploma or Degree in Digital Marketing

Tools

Google Analytics

Google Tag Manager

Google Search Console

Data Studio

Job description

We are seeking a detail-oriented and results-driven Marketing Coordinator with expertise in Google Ads, Google Merchant Center, and SEO to enhance our online presence and drive traffic to our digital platforms. The ideal candidate will have a strong understanding of digital marketing strategies, e-commerce optimization, and data-driven decision-making.

Main duties and responsibilities (but not limited to):

1. Google Ads and Merchant Center Management:
   • Plan, create, and optimize Google Ads campaigns, including Search, Display, Shopping, and Performance Max campaigns.
   • Manage Google Merchant Center feeds, ensuring accurate product data, troubleshooting disapprovals, and optimizing listings for better visibility.
   • Monitor ad spend, ROAS (Return on Ad Spend), and key performance metrics, adjusting campaigns to improve efficiency.
   • Conduct A/B testing to refine ad copy, visuals, and audience targeting.
   • Stay updated with Google Ads policies, trends, and algorithm changes to maintain compliance and maximize effectiveness.
2. SEO and Website Optimization:
   • Perform keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
   • Optimize website content, meta tags, product descriptions, and blogs for SEO best practices.
   • Conduct technical SEO audits and work with developers to resolve site speed, crawl errors, and mobile usability issues.
   • Monitor and report on organic search performance using tools like Google Search Console and Google Analytics.
3. Analytics and Reporting:
   • Track, analyze, and report on key digital marketing metrics, including traffic sources, conversion rates, and ad performance.
   • Utilize Google Analytics, Tag Manager, and Data Studio to generate insights and optimize marketing efforts.
   • Provide regular reports with actionable insights to improve overall digital marketing strategy.
4. Other marketing responsibilities (but not limited to):
   • Oversee, monitor, manage, assist, and train marketing personnel functions such as database handling, marketing assistance, and internal sales department.
   • Control and maintain budgets set.
   • Manage distributors and source new potential distributors.
   • Handle trademark renewals.
   • Perform any other duties as assigned by management.

Requirements and skills:

• 5 years of experience in digital marketing, specifically in Google Ads, Google Merchant Center, and SEO.
• Experience with e-commerce platforms.
• Strong analytical skills with a data-driven mindset and ability to make strategic recommendations.
• Studying towards a Diploma or Degree in Digital Marketing.
• Own reliable transport with a valid driver’s license.