Precision Influence & PR Manager (Contractual Role - 6 Months)

Beiersdorf; Durban; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A skincare and beauty brand in Durban is seeking an Influencer Marketing Manager to execute their influencer marketing strategy and manage agency relationships. The ideal candidate will have 3-5 years of experience in influencer marketing or PR, strong communication skills, and a strategic mindset. This role is essential for fostering relationships with key influencers and ensuring effective marketing initiatives that align with brand values.

Qualifications

• 3-5 years proven experience in PR, influencer marketing, or related roles within a beauty, skincare, or lifestyle brand.
• Strong understanding of the influencer landscape, digital trends, and content marketing.
• Proficiency in analytics tools to measure campaign success and inform strategies.

Responsibilities

• Execute the influencer marketing strategy for Beiersdorf while maintaining brand guidelines.
• Identify and cultivate relationships with influencers across all tiers.
• Manage agency contracts and oversee agency performance.

Skills

PR experience

Influencer marketing

Communication skills

Relationship-building

Analytics tools

Job description

Your Tasks

Influencer management

• Strategic Execution: Execute the influencer marketing strategy for Beiersdorf with the Head of Integrated Media, aligning with global and regional brand guidelines to maintain a cohesive brand identity.
• Influencer Relationship Management: Identify and cultivate relationships with influencers across all tiers.
• Budget Allocation: Plan and execute the influencer marketing budget in line with regional guidance and brand teams to achieve strategic objectives effectively.
  
  

Agency Management

• Agency Leadership: Oversee and steer agency activities with clear briefs, KPIs, and collaborative engagement.
• Budget Oversight: Manage agency contracts, performance evaluations, and budget tracking to ensure efficiency and alignment with business goals.
  
  

Test, learn & Inspire

• Trendspotting: Monitor industry trends and platform developments to identify innovative opportunities for engagement.
• Education: Share influencer and PR best practices with internal and global teams to inspire new approaches.
• Innovation: Design test-and-learn initiatives to push boundaries beyond business-as-usual operations.
  
  

Beauty Public Relations

• Beauty PR strategy: Execute localized PR strategy focused on skincare education, brand storytelling, and consumer engagement.
• Craft initiatives/partnerships: Source opportunities with the PR agency that align with brand values, business goals, and market-specific skincare trends.
  
  

Your Profile

• 3-5 years proven experience in PR, influencer marketing, or related roles within a beauty, skincare, or lifestyle brand.
• Experience managing multiple agencies
• Strong understanding of the influencer landscape, digital trends, and content marketing.
• Excellent communication and relationship-building skills.
• Proficiency in analytics tools to measure campaign success and inform strategies.
• Ability to manage multiple priorities, budgets, and agencies efficiently.
• Strategic thinker with a passion for innovation and storytelling.
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

Please apply to the job latest by 5th August 2025