PR Officer (137833)

The HEINEKEN Company; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading beverage company in Cape Town is seeking a hospitality-focused individual to manage the J.C. Le Roux Tasting Room. Responsibilities include conducting tastings and promoting products while ensuring exceptional guest experiences. Ideal candidates should possess a recognized hospitality qualification, sales experience, and excellent customer service skills. This is a permanent, full-time position.

Qualifications

• Experience in the wine industry and hospitality/events industry.
• Proven sales experience and ability to work independently.
• Strong organizational and communication skills.

Responsibilities

• Manage all aspects of the J.C. Le Roux Tasting Room guest experience.
• Conduct tastings, tours, and presentations on Sparkling Wine.
• Promote and sell destination offerings.

Skills

Arabic Speaking

Customer Service Skills

Strong Administrative Skills

Sales Experience

Education

Recognized hospitality qualification

Cape Wine Academy Certificate

Tools

DCS

Air Compressors

Job description

We Go Places! How about you?

Immediate Superior : Tramaine Lambert-Ahrendse

Location : Cape Town

Function : Commerce

Sub Function : Commerce - Marketing - Other Support

Type of Contract : Permanent

Reference Number : 137833

Closing Date : DD / MM / YYYY

Purpose of the job :

The purpose of the PRO is to act in a hospitality role, executing best practices in the Brand home. To focus on creating experiences that build brand awareness, educate, and drive trial at the JC Le Roux tasting room, aiming to reach growth targets and exceed customer experience expectations. The role involves delivering service excellence and maintaining world-class hospitality standards.

Key Responsibilities :

• Manage all aspects of the J.C. Le Roux Tasting Room guest experience and ensure service excellence.
• Conduct tastings, tours, and presentations on Sparkling Wine.
• Promote and sell destination offerings, experiences, and products.
• Assist in organizing functions and events with the Operations Manager.
• Collaborate with Brand Marketing to develop a 12 to 18-month Brand Home business plan.
• Implement consumer engagement plans and activation strategies to create memorable experiences.
• Support management in developing new revenue streams to optimize profit.
• Increase brand awareness, sales, and visitor numbers.
• Drive database and wine club sign-ups.
• Maintain the brand home’s exterior and interior, including gardens, to enhance guest experience.
• Ensure health & safety compliance and manage upgrades and maintenance.
• Assist in implementing quality systems and procedures to maintain operational excellence.
• Handle stock, cash, and daily banking efficiently, minimizing losses.
• Manage administration, procurement, budgeting, and stock of products and souvenirs.
• Train temporary staff and ensure effective communication and motivation among staff.
• Manage online sales accounts (Shopify, Orders@ email).
• Conduct stock takes and manage office rosters.
• Handle IT-related duties.

Education & Experience :

• Recognized hospitality qualification in hospitality, tourism, or event coordination.
• Cape Wine Academy (CWA) Certificate is advantageous.
• Experience in the wine industry and hospitality/events industry, preferably in a premium wine environment.
• Proven sales experience and ability to work independently under pressure.
• Strong administrative skills, literacy, and numeracy.
• Excellent organizational skills and ability to manage multiple priorities.
• Track record of achieving targets.
• Exceptional customer service and sales skills.
• Excellent communication skills, friendly, approachable, and professional.
• Willing to work weekends, public holidays, and overtime as required.

The company's Employment Equity Plan and Targets will be considered during recruitment. We encourage applications from people with disabilities. Applicants must be eligible to live and work in South Africa.

Required Experience :

Unclear Seniority

Key Skills :

Arabic Speaking, Lifting Equipment, DCS, Factory, Air Compressors

Employment Type : Full Time

Experience : years

Vacancy : 1