PR and Corporate Marketing Specialist

Execustaff; Johannesburg; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A recruitment agency based in Johannesburg is seeking a strategic PR and Corporate Marketing Specialist to lead their marketing team. This role focuses on driving marketing initiatives, managing the budget, and collaborating with cross-functional teams. The ideal candidate will have 7-10 years of experience, a relevant qualification, and be skilled in leadership and data-driven decision-making. A reliable vehicle and valid driver’s license are also required.

Qualifications

• 7 - 10+ years related experience.
• Experience working in a fast-paced environment.
• Proven track record in customer relations.
• Ability to use databases for recording and reporting.

Responsibilities

• Lead and manage the marketing team, providing strategic direction, coaching, and performance management.
• Drive the development and execution of integrated marketing campaigns.
• Manage brand corporate marketing regarding PR, social and offline brand activities.
• Analyze cost-effectiveness of marketing initiatives.

Skills

Leadership

Project Management

Data-driven Decision Making

Communication

Market Analysis

Budget Management

Education

Tertiary qualification in Marketing, Journalism, and/or Communications

Tools

Google Analytics

Google Ads

SEO/SEM strategies

Microsoft Excel

PowerPoint

MS Office Suite

Job description

One of our clients, based in Johannesburg Central, is seeking a strategic and results-oriented PR and Corporate Marketing Specialist to lead their marketing team and play a pivotal role as a part leader within the broader organization.

This role combines leadership, collaboration, and execution overseeing a talented marketing team, driving cross-functional initiatives, and managing the marketing budget to ensure efficient and effective spend.

The ideal candidate will be a proactive communicator, a skilled project leader, and a data-driven decision-maker who thrives in a fast-paced environment.

As a Part Leader (working with and reporting to Marketing Management):

• Manage Brand Corporate Marketing regarding PR, Social and offline brand activities
• Lead and manage the marketing team, providing strategic direction, coaching, and performance management.
• Act as a core member of the cross-functional leadership group, collaborating with Sales, Product, and Customer Success to align marketing strategies with company-wide goals.
• Drive the development and execution of integrated marketing campaigns that build brand awareness and generate qualified leads.
• Serve as a strategic advisor to senior leadership, offering insights based on market trends, competitive landscape, and campaign performance.
• Budget Management and plan monitoring and management for each BU marketers.
• Own and manage the marketing budget — including forecasting, tracking, and optimizing spend across channels and campaigns.
• Work with finance and executive leadership to align budgeting decisions with company growth targets.
• Analyse the cost-effectiveness of marketing initiatives and reallocate resources as needed to maximize impact.

Responsibilities and duties as a Digital Marketer:

• Develop and execute comprehensive traditional, digital, social media, and email marketing strategies to inform customers.
• Produce and organize promotional events or activities to enhance brand visibility and market engagement.
• Conduct thorough market research and analysis to track trends, measure brand awareness, and monitor competitive actions.
• Manage the marketing budget and ensure that marketing activities align with our financial constraints.

Minimum Requirements:

• Tertiary qualification in Marketing, Journalism, and/or Communications
• 7 - 10+ years related experience
• Solid knowledge of Google Analytics, Google Ads campaigns, SEO/SEM strategies, Microsoft Excel, and PowerPoint.
• Experience working in a fast-paced environment
• Good knowledge of marketing, sales, and general warehouse procedures
• Proven track record in customer relations
• MS Office Suite at an advanced level
• Ability to use databases for recording and reporting
• Ability to understand and operate custom-built company systems
• Possession of a reliable vehicle and a valid driver’s license