PR and Communications Specialist

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Medical aid contribution

Provident fund

Hybrid work model

Professional development opportunities

Staff discounts

Job summary

Placements24 is representing a forward-thinking tourism and hospitality group based in Mossel Bay, Western Cape, seeking a dynamic PR and Communications Specialist. The role blends media relations, content creation, and strategic campaigns to elevate brand visibility in a vibrant travel destination.

The position offers a hybrid work setup, combining collaborative activity at our Mossel Bay offices with the flexibility of remote work, ideal for a creative storyteller passionate about travel and

Qualifications

• Bachelor's degree in Communications, PR, Marketing, Journalism, or related field.
• 3-5 years in PR/communications, preferably in tourism or hospitality.
• Strong writing, editing, and storytelling abilities.

Responsibilities

• Develop and implement PR and communication strategies to promote the company.
• Build and maintain relationships with local, national, and international media.
• Create engaging content for press releases, social media, website, brochures, and newsletters.
• Manage media inquiries and facilitate media visits to properties.
• Monitor media coverage and social media sentiment, and provide regular reports.
• Assist in planning promotional events and campaigns.
• Collaborate with marketing to ensure brand consistency across channels.
• Support internal communications within the organization.

Skills

Writing & editing

Storytelling

Interpersonal skills

Networking

Social media management

Media monitoring & analysis

Independent & collaborative work

Education

Bachelor's degree in Communications/PR/Marketing/Journ Journalism

Tools

Social media management tools

Media monitoring tools

Job description

About the Role

Our client, a forward-thinking tourism and hospitality group based in the picturesque Mossel Bay, Western Cape, is seeking a dynamic PR and Communications Specialist. This role is integral to enhancing the company's brand presence and engaging with diverse audiences through strategic communication efforts. You will be responsible for managing media relations, developing engaging content for various platforms, and supporting communication campaigns that highlight the region's unique offerings. The position offers a hybrid work arrangement, blending collaborative work at our Mossel Bay offices with the flexibility of remote work. Ideal for a creative communicator with a passion for travel and a proven ability to craft compelling stories, this role provides an excellent opportunity to contribute to the growth and visibility of a leading player in the tourism sector.

Key Responsibilities

• Develop and implement PR and communication strategies to promote the company and its offerings.
• Build and maintain relationships with local, national, and international media contacts.
• Create engaging content for press releases, social media, website, brochures, and newsletters.
• Manage media inquiries and facilitate media visits to the properties.
• Monitor media coverage and social media sentiment, providing regular reports.
• Assist in the planning and execution of promotional events and campaigns.
• Collaborate with marketing teams to ensure brand consistency across all communication channels.
• Support internal communications efforts within the organization.
• Stay updated on tourism industry trends and competitor activities.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 3-5 years of experience in PR, communications, or a similar role, preferably within the tourism or hospitality sector.
• Strong writing, editing, and storytelling skills.
• Excellent interpersonal and networking abilities.
• Proficiency in social media management and digital communication tools.
• Experience in media monitoring and analysis.
• Ability to work independently and collaboratively in a hybrid setting.
• Knowledge of the Western Cape tourism landscape is advantageous.
• Strong organizational skills and ability to manage multiple deadlines.

Benefits

• Competitive salary reflecting your experience.
• Contribution to medical aid and a provident fund.
• Opportunities for professional development and networking within the tourism industry.
• Hybrid work model offering flexibility.
• Discounts on company products and services.
• A vibrant work environment in beautiful Mossel Bay, Western Cape.
• Performance-based incentives.
• Potential for career advancement within the group.