PPC Strategist

Talent Sam; Cape Town; On-site; ZAR 300,000 - 600,000; Full time

Job summary

An established industry player is seeking a talented PPC Strategist to lead their online advertising efforts. This role involves developing and optimizing PPC campaigns across platforms like Google Ads and social media, ensuring the highest return on investment. You will conduct market analysis, manage budgets, and collaborate with creative teams to design compelling landing pages. If you have a passion for digital marketing and a knack for data-driven decision-making, this is your chance to shine in a dynamic environment where your expertise will directly impact business growth. Join a forward-thinking team and take your career to the next level!

Qualifications

• 3+ years of experience in PPC with proven success in managing campaigns.
• Strong communication skills and ability to produce insightful reports.

Responsibilities

• Develop and manage PPC strategies to drive traffic and maximize ROI.
• Monitor campaign performance and optimize for better results.

Skills

PPC Management

Google Ads

Bing Ads

Social Media Advertising

Communication Skills

Time Management

Analytical Skills

Education

3+ years of PPC experience

Tools

Google Keyword Planner

SEMrush

Ahrefs

Google Analytics

Job description

PPC Strategist:

A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI). Here’s an overview of their key responsibilities:

1. Campaign Planning and Strategy Development

• Develop comprehensive PPC strategies aligned with business goals.

• Conduct market and competitor analysis to identify opportunities.

• Establish KPIs and benchmarks for campaigns (e.g., CTR, CPC, CPA, ROAS).

2. Campaign Setup and Management

• Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).

• Develop ad copy, select keywords, and design ad creatives.

• Perform audience targeting and segmentation for better campaign focus.

3. Keyword Research and Analysis

• Perform in-depth keyword research to identify high-value search terms.

• Use tools like Google Keyword Planner, SEMrush, or Ahrefs for analysis.

• Continuously refine keyword lists to maximize ad performance.

4. Performance Monitoring and Reporting

• Monitor and analyze campaign performance, adjusting bids and budgets as necessary.

• Generate detailed reports on campaign performance, providing insights and recommendations.

• Use analytics tools (e.g., Google Analytics) to track conversions, traffic, and other metrics.

5. Ad Optimization

• Conduct A/B testing on ad copy, landing pages, and other variables.

• Optimize campaigns for higher click-through rates (CTR), lower cost-per-click (CPC), and better conversion rates.

• Utilize automation and scripts to enhance campaign efficiency.

6. Budget Management

• Allocate and manage ad spend to ensure campaigns stay within budget.

• Track budget pacing and make adjustments to maximize ROI.

7. Landing Page Optimization

• Collaborate with designers and developers to create high-converting landing pages.

• Ensure landing pages are optimized for user experience (UX) and conversions.

8. Stay Updated on Industry Trends

• Keep up-to-date with the latest trends in PPC advertising, algorithm updates, and platform changes.

• Adapt strategies based on new industry best practices and technological advancements.

9. Client Communication

• Provide regular updates and performance reviews to clients Account Owner.

• Offer recommendations for improving campaign effectiveness, exploring new opportunities and ensuring we meet campaign goals.

10. Compliance and Best Practices

• Ensure all PPC campaigns comply with platform-specific guidelines and policies.

• Follow industry best practices to maintain quality and relevance in ads.

Minimum Requirements:

• 3+ years of PPC experience

• Proven experience creating, managing and optimizing Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) campaigns

• Excellent oral communications skills

• Very strong written communication skills and email comms skills

• Strong experience producing reports and explaining them to clients

• Well-organized and efficient, good time management and prioritization skills.

• A strong understanding of all aspects of PPC and Paid Social including account set-up, management and reporting

• Comfortable working independently and managing a portfolio of clients

• Charismatic, approachable and warm manner - great with clients and colleagues