PPC Search Specialist

Hunterlodge Advertising; Wes-Kaap; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Remote role

CPD programme

UK client exposure

Job summary

Hunterlodge Advertising is seeking a Paid Search Executive to drive high-performance PPC campaigns for UK client projects from a fully remote position in South Africa. You will plan, implement, optimise, and report on Google and Microsoft Ads, collaborating with strategists and creatives to deliver measurable results.

Ideal candidates have 2–3 years of Paid Search experience, strong data analysis skills, and proficiency with Looker Studio and analytics tools.

Qualifications

• 2-3 years of Paid Search campaign management experience

Responsibilities

• Plan, implement, and optimise Paid Search campaigns (Google & Microsoft Ads) to client KPIs
• Set up campaigns including keyword planning, targeting, copywriting, and bidding
• Monitor performance daily, run tests, and adjust strategy for ROI
• Produce reports using Google Ads, Google Analytics, and Looker Studio
• Present results and insights to clients in a clear, confident manner
• Stay ahead of search trends and platform updates to improve campaigns

Skills

PPC management

Google Ads

Microsoft Ads

Data analysis

Looker Studio

UTM tagging

Tools

Google Ads

Microsoft Ads

Looker Studio

Google Analytics

Job description

Hunterlodge is a UK-based full-service agency with a fast-growing portfolio of ambitious clients, particularly in the education and B2B sectors. Following a number of exciting client wins, we’re expanding our media team and are looking for a talented Paid Search Executive to join us remotely from South Africa.

If you're passionate about PPC performance, love digging into data, and thrive in a fast-paced agency environment - this is the role for you.

Role Overview

As a Paid Search Specialist, your primary focus will be planning, implementing, optimising, and reporting on PPC campaigns across Google and Microsoft Ads. While experience in Paid Social and Programmatic is a bonus, this role is fundamentally about delivering high-performance Search campaigns that exceed client goals.

You’ll work closely with strategists, analysts, and creatives to ensure campaigns are built for effectiveness, and you’ll have the opportunity to present results and recommendations directly to clients.

At Hunterlodge, we’re committed to your career development. Alongside a comprehensive CPD programme, you’ll also benefit from our company-wide profit-share bonus scheme.

Key Responsibilities

• Campaign Management: Plan, implement, and optimise Paid Search campaigns (Google Ads, Microsoft Ads), aligned to client KPIs.
• Ad Operations: Manage end-to-end set-up, including keyword planning, audience targeting, copywriting and bid strategy optimisation.
• Performance Optimisation: Monitor campaigns daily, running A/B tests, analysing search terms, and adjusting strategies to maximise ROI.
• Reporting & Insight: Produce clear, insightful performance reports using platforms such as Google Ads, Google Analytics, and Looker Studio.
• Client Communication: Present results and strategic recommendations to clients in a clear and confident manner.
• Innovation & Learning: Stay ahead of the latest search trends, platform updates, and AI tools to ensure we’re constantly improving.

Skills and Experience

• 2-3 years’ experience managing Paid Search campaigns.
• Hands-on experience with Google Ads (Search, Display, YouTube, PMax) and Microsoft Ads.
• Strong analytical skills and ability to translate data into actionable insights.
• Confidence using Google Analytics, Looker Studio and keyword research tools.
• Understanding of performance metrics such as CTR, CPC, CPA, and ROAS.
• Experience with conversion tracking and UTM tagging.

Desirable (but not required)

• Experience with Paid Social or Programmatic platforms.
• Familiarity with Google Tag Manager (GTM).
• Google Ads Certification.
• Knowledge of AI tools to support campaign optimisation.

What We’re Looking For

• A passion for all things PPC and digital performance.
• Proactive and curious - someone who loves testing, learning, and improving.
• Excellent communication and presentation skills.
• Highly organised and detail-oriented.
• Able to work independently in a fully remote role, while collaborating with a wider UK-based team.

What You’ll Get

• A fully remote role based in South Africa with UK clients.
• Full access to our Continuous Professional Development (CPD) programme – including training, certifications, and mentoring.
• The opportunity to grow your career with a supportive, collaborative, and values-led UK agency.
• A varied portfolio of exciting, meaningful client campaigns.