PPC Manager, Urgent Care (Remote, Cape Town)

Blacksmith Agency LLC; South Africa; Remote; ZAR 350,000 - 750,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager for urgent care clients. You will own paid media strategy across Google Ads, Meta, LinkedIn, and Microsoft Ads, manage budgets, bidding, testing, and campaign optimizations.

You’ll define 90-day roadmaps and explain the numbers on client calls. Ideal candidates have 3+ years hands-on Google Ads and Meta experience, a track record of ROAS/CPA improvements, agency multi-client experience, and clear spoken English with US clients.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta platforms.
• Proven track record of ROAS/CPA/pipeline improvements.
• Experience managing multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.
• Paid media for multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause or kill a campaign.
• Set up and verify conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client; explain numbers on client calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.