PPC Advertising Manager

Key Recruitment Group; South Africa; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading recruitment agency is seeking a dynamic PPC Advertising Manager to manage and optimize digital campaigns in the real estate industry. The ideal candidate has at least 3 years of PPC management experience and strong analytical skills. This is a remote position with flexible hours, requiring collaboration with clients to drive measurable growth and performance optimization across various ad platforms.

Qualifications

• 3+ years of experience as a PPC manager.
• Experience writing conversion-focused ad and landing page copy.
• Advanced proficiency in Google Analytics and Tag Manager.

Responsibilities

• Act as PPC Manager for corporate advertising initiatives.
• Work directly with clients to manage campaigns.
• Optimize PPC campaigns across multiple channels.

Skills

PPC Management

Ad Copywriting

Google Analytics

Campaign Optimization

Project Management

Client Communication

Education

Google Ads Certification

Facebook Ads Certification

Tools

Google Tag Manager

Meta Ads

LinkedIn Ads

Job description

We’re seeking a dynamic, results-driven PPC Advertising Manager to take ownership of our clients internal and client-facing digital ad campaigns in the real estate industry. In this role, you’ll blend strategic thinking, creative problem-solving, and data-driven decision-making to craft and execute impactful campaigns across multiple platforms. As a vital member of the team, you’ll work closely with clients and internal stakeholders to drive measurable growth, optimize performance, and deliver exceptional outcomes. The PPC Advertising Manager serves as a trusted guide for clients throughout every stage of the digital advertising process—from campaign strategy and development to ongoing maintenance and detailed reporting. Our client is a US based company and you will be required to work RSA 11am to 8pm with some flexibility. This is a remote position.

WHAT YOU’LL DO

• Act as the PPC Manager for corporate advertising initiatives.
• Act as a dedicated PPC account manager for assigned clients, taking full ownership of advertising initiatives throughout the client lifecycle.
• Work directly with clients to understand their business goals and guide them through the campaign setup and management process.
• Research, define, present and implement paid campaign strategies.
• Create and configure ad accounts, build campaigns, develop ads, and optimize campaigns across multiple channels.
• Conduct ongoing management and optimization of PPC campaigns across multiple channels.
• Draft conversion-focused ad and landing page copy and oversee landing page production.
• Implement analytics and conversion measurement via Google Analytics, Google Tag Manager and Meta Pixel, including configuration of custom events.
• Develop and manage reporting processes for corporate and client advertising initiatives.
• Provide regular analysis and insight reports to clients, host performance review meetings and provide program reporting to the management team.
• Act as the project manager for assigned client accounts and coordinate deliverables with the Sales and Creative teams.

WHAT WE LOOK FOR

• 3+ years of proven experience as a PPC manager.
• 3+ years of experience writing conversion-focused ad and landing page copy.
• Experience with multiple ad platforms, including Google Search, Google Display, Google Video, Google Performance Max, Google Local Search, Meta and LinkedIn.
• Advanced proficiency in Google Analytics and Google Tag Manager.
• Experience with multivariate testing and campaign optimization with proven results.
• Advanced proficiency in conducting market research, competitive ad spend analysis, audience segmentation, and performance forecasting with the ability to derive insights from data.
• Excellent written and verbal communication skills with the ability to simplify complex technical concepts in an approachable manner.
• Comfortable communicating with clients to understand objectives, define strategy, establish expectations, provide regular performance updates and interpret results.
• Strong analytical and problem solving skills.
• Strong project management skills with the ability to organize and manage complex tasks across multiple projects.
• Self-motivated with a competitive spirit and a desire to take ownership over the development and management of the highest performing campaigns in the industry.
• Entrepreneurial spirit with the ability to think creatively and execute new ideas.

REQUIREMENTS

• 3+ years of proven experience as a PPC manager.
• 3+ years of experience writing conversion-focused ad and landing page copy.
• Google Ads certification preferred (Search, Display & YouTube) and will be required.
• Facebook Ads certification preferred (Associate or higher) and will be required.
• Advanced proficiency in Google Analytics and Google Tag Manager.