Pillar Marketing Lead - Lend

Firstrand Bank Limited; Johannesburg; On-site; ZAR 700,000 - 1,200,000; Full time

Job summary

A leading bank in South Africa is seeking a dynamic Marketing Portfolio Manager to provide strategic leadership in the Lend Pillar. The successful candidate will develop and execute marketing strategies aimed at driving growth while ensuring a customer-centric approach. With responsibilities spanning financial strategies, team management, and compliance, this role requires a BCom degree and extensive experience, including leadership in the financial sector.

Qualifications

• 9 – 11 years of experience in a similar role, with 5 years leading a team.
• Experience in the financial industry is required, lending experience is an advantage.

Responsibilities

• Develop marketing strategies and frameworks to maximize growth.
• Manage team performance against delivery targets and implement talent management practices.
• Maintain compliance with industry standards and audit requirements.

Skills

Strategic Partnership

Customer-Centric Approach

Financial Analysis

Performance Management

Education

BCom Degree

Job description

Description Hello Future Marketing Portfolio ManagerFNB Retail Marketing is looking for a dynamic and highly driven Pillar Marketing Lead : Lend to provide strategic partnership to Lend Pillar EXCOs, relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering solutions, advising and directing the development and execution of marketing strategies and plans in line with the business strategic direction through the marketing value chain.

Develop and ensure execution of integrated financial strategies to maximise growth across business areas. Develop integrated frameworks, guidelines and optimisation plans to drive profitability and economic value add. Design and co-create long term resource optimisation programmes that enable the availability of capital expenditure cash flow for the area of responsibility. Ensure financial strategies and processes are consistent with the objectives of the Group. Create professional forums where financial health can be tracked and analysed at board level. Balance immediate value against long term sustainability and local and global considerations. Influence and align strategic intent and delivery to add value for customers and shareholders.

Apply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships. Ensure that the customer is at the centre of the business philosophy, operations and ideas. Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business. Actively seek and contribute to diverse opinions. Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation. Create alignment, collaboration and synergy between the various specialist areas to provide a comprehensive business solution to customers. Reshape customer experience journeys to increase self-service and assisted service and employ strategies to maximize customer satisfaction. Balance interests of a variety of clients, readily readjusting priorities to respond to pressing and changing client demands. Establish best practices in respect of optimising client service through the full operations value chain, within the appropriate risk appetite and automation vision of the organisation. Drive an integrated service excellence culture, which enables rewarding relationships and customer feedback in promotion of exceptional service.

Maintain expert knowledge on relevant legislative amendments, industry best practices and FirstRand internal compliance procedures and requirements. Ensure compliance is adopted in terms of systems and procedures as laid out by Group. Design and implement a control framework to ensure the integrity of operations and practices. Anticipate and apply policies/procedures to manage and control both financial and non-financial risks. Ensure compliance with audit requirements. Investigate and implement measures to correct audit findings. Align, integrate and innovate area of accountability to enable the creation of integrated and specialised solutions and create a sustainable competitive advantage for Business. Execute relevant business initiatives aligned to strategic objectives with specific performance measures and control systems to track progress. Participate in specialist communities of practice and contribute positively to own and organisational knowledge improvement. Maintain a broad knowledge of current and emerging conditions affecting industry and/or business through forecasting and analysis across First Rand. Maintain expert knowledge on relevant legislative amendments, industry best practices and provide advice to relevant stakeholders. Maintain up-to-date knowledge of local and global trends. Provide thought leadership and expertise. Ensure that sales strategies are aligned across customer value proposition. Actively pursue opportunities that may increase revenue. Design and develop business metrics to ensure sales are measured against financial goals. Ensure regular audits and surveys are done to measure and track business performance against financial goals.

Manage performance of teams in areas of responsibility against expected delivery targets. Ensure alignment of team and individual performance objectives to relevant business area objectives. Drive and monitor corrective actions to ensure maximisation of team performance. Drive performance management processes within agreed timelines. Drive Talent Management practices in area of accountability. Build management team succession plans for critical roles in own area and influence strategic resource planning of partners. Provide direction, regular feedback and coaching to direct reports to improve performance. Ensure implementation of employment equity plan target achievement in all recruitment and employee movement activities. Identify current and future human capital needs and skills requirements. Influence the alignment and adoption of different priorities in people management strategies as articulated through the strategic people levers. Build a culture of recognition and fairness across business aligned to HR policies. Establish an enabling climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity. Establish people-focused management strategies. Influence the development and enablement of a culture and climate where the organisational values are demonstrated and lived. Influence the understanding and adoption of the organisational strategic direction across all levels of the organisation and its stakeholders. Define and create a long-term human capability strategic framework to enable sustainable business performance. Create a development culture where information regarding successes, issues, trends and ideas are actively shared. Collaborate with various stakeholders to co-create solutions and share information within and across teams for development and improvement.

Education and Experience: BCom Degree or similar qualification. 9 – 11 years of experience in similar role (5 years leading a team). Experience in the financial industry. Lending experience (advantage).

• Note: Applications will not be accepted after 04/07/25. All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. Candidates can disclose their disability information voluntarily. The Bank will keep this information confidential unless required by law to disclose.