Pharmaceutical Marketing Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary & incentive program

Health benefits

Pension plan with employer match

Generous paid time off

Professional development opportunities

Job summary

Placements24 is seeking an experienced Pharmaceutical Marketing Manager to lead marketing for key product lines in the Nelspruit region. You will develop comprehensive strategies to boost brand awareness, market penetration, and sales growth, translating market insights into impactful campaigns and product positioning.

The role requires a strong track record in pharma marketing, strategic thinking, and leadership, with proficiency in digital tools to drive campaigns and ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field.
• MBA preferred.
• Minimum of 5 years of progressive experience in pharmaceutical marketing or product management.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of the pharmaceutical industry, market access, and regulatory environment.
• Excellent analytical, strategic thinking, and leadership skills.
• Proficiency in digital marketing tools and techniques.

Responsibilities

• Develop and implement integrated marketing plans, including digital, traditional, and event-based strategies.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define product positioning, messaging, and value propositions for target audiences.
• Manage marketing budgets, ensuring efficient allocation of resources and ROI tracking.
• Collaborate with sales teams to develop effective sales enablement tools and training materials.
• Oversee the creation of promotional materials, ensuring compliance with regulatory guidelines.

Skills

Analytical thinking

Strategic thinking

Leadership

Digital marketing

Market research

Communication

Education

Bachelor's degree in Marketing, Business Administration, Pharmacy, or related field

MBA

Tools

Digital marketing tools

Job description

About the Role

Our client is seeking an experienced and strategic Pharmaceutical Marketing Manager to lead their marketing efforts for key product lines in the Nelspruit region. This role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, market penetration, and sales growth. You will analyze market dynamics, identify customer needs, and translate these insights into impactful marketing campaigns and product positioning. This position offers the opportunity to shape the market presence of innovative pharmaceutical products and contribute to significant business success.

Key Responsibilities

• Develop and implement integrated marketing plans, including digital, traditional, and event-based strategies.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define product positioning, messaging, and value propositions for target audiences.
• Manage marketing budgets, ensuring efficient allocation of resources and ROI tracking.
• Collaborate with sales teams to develop effective sales enablement tools and training materials.
• Oversee the creation of promotional materials, ensuring compliance with regulatory guidelines.

Requirements

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field. MBA preferred.
• Minimum of 5 years of progressive experience in pharmaceutical marketing or product management.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of the pharmaceutical industry, market access, and regulatory environment.
• Excellent analytical, strategic thinking, and leadership skills.
• Proficiency in digital marketing tools and techniques.

Benefits

• Attractive salary and performance-based incentive program.
• Comprehensive health and wellness benefits.
• Retirement savings plan with employer match.
• Generous paid time off and opportunities for work-life balance.
• Professional development programs and opportunities to attend industry conferences.