Performance Marketing Specialist

Alumo Energy Pty; Pretoria; On-site; ZAR 600,000 - 900,000; Full time

Job summary

A leading company in renewable energy is searching for a Performance Marketing and SEO Specialist to optimize their digital presence. The ideal candidate will create high-impact campaigns while leading SEO strategies to enhance traffic and engagement. This mid-senior level position requires a strong analytical background and proven expertise in digital marketing, with opportunities to drive significant growth and conversions.

Qualifications

• 5+ years experience in Performance Marketing & SEO.
• Proven track record in managing high-budget digital campaigns.
• Advanced proficiency in analytical tools.

Responsibilities

• Develop, manage, and optimize digital campaigns across platforms.
• Lead SEO strategies to boost organic rankings and traffic.
• Provide analytics reports with actionable insights.

Skills

Analytical Skills

Digital Advertising Channels

SEO Planning

Conversion Rate Optimization

Education

Bachelor's degree in Marketing, Digital Media, Business Analytics

Google Ads Certification

SEO Certifications

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Get AI-powered advice on this job and more exclusive features.We are seeking South Africa's foremost Performance Marketing and SEO Specialist, an individual uniquely skilled to optimize and expand our digital presence.

This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI.Responsibilities : Performance MarketingDevelop, manage, and optimize high-impact paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.Execute rigorous A / B testing, leveraging insights to refine and scale successful campaigns.Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives.SEO & Content OptimizationLead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.Analytics & ReportingProvide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.Serve as the thought leader and authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage.Qualifications & Experience : Bachelor's degree in Marketing, Digital Media, Business Analytics, or related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) strongly preferred.5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs).Experience in data-driven decision-making and proficiency in using data visualization / reporting tools.Core Competencies & Skills : Exceptional analytical skills with an ability to translate complex data into actionable insights.Proven expertise in digital advertising channels, strategic SEO planning, and execution.Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders.Personal Attributes : Highly motivated, results-oriented, and strategic thinker.Passionate about digital trends and consistently seeks continuous improvement.Self-starter capable of leading initiatives independently and working collaboratively within a dynamic team.Success Metrics : Increased organic website traffic by 30% year-on-year.Consistent improvement in search engine rankings and organic visibility for targeted keywords.Measurable increase in digital conversions directly attributed to performance marketing and SEO initiatives.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and AnalystIndustriesServices for Renewable EnergyReferrals increase your chances of interviewing at Alumo Energy by 2xSign in to set job alerts for "Marketing Specialist" roles.Centurion, Gauteng, South Africa 3 days agoPretoria, Gauteng, South Africa 2 hours agoJohannesburg Metropolitan Area 1 month agoJohannesburg, Gauteng, South Africa 4 hours agoPretoria, Gauteng, South Africa 5 hours agoCenturion, Gauteng, South Africa 2 weeks agoHead of Performance Marketing MMH-4Centurion, Gauteng, South Africa 1 week agoCenturion, Gauteng, South Africa 6 days agoPretoria, Gauteng, South Africa 3 hours agoDatabase Specialist (6 - 12 Month Contract)Pretoria, Gauteng, South Africa 1 month agoWe're unlocking community knowledge in a new way.

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